Full Time Job

Digital Integrated Specialist


Buffalo, NY 05-06-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
It's fun to work in a company where people believe in what they do!

WIVB-TV is stationed between historic downtown Buffalo and beautiful Niagara Falls. To those who are unfamiliar with Western New York, Buffalo may just be another ''rising'' city. But to all of us at WIVB-TV, we know it's much more than just chicken wings and beef on weck. It's the City of Good Neighbors, the Queen City, or simply - home.

From the ever-growing Waterfront development, the changing seasons, wine country, and pro sports (with passionate fans like you've never seen before) and the flavorful food, it's pretty tough to beat the unique, local feel!

We're a big city without big city congestion. Be a part of a welcoming community, a great place to live life with plenty of room to grow.
Our brand is LOCAL and we live it every day with local news coverage by our enthusiastic news team.

We offer factual news and locally produced programming with market-wide digital delivery on https://www.wivb.com

The Integrated Digital Specialist is responsible for developing digital marketing solutions and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The IDS masters Nexstar's proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The IDS collaborates with administrative team members, Digital Sales Manager, Local Sales Manager and Director of Sales.

Essential Duties and Responsibilities:
• Create and execute, go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental and company revenue goals.
• Contribute to the management and growth of meaningful client relationships.
• Conceptualize new digital marketing channels, platforms, and advertising tools to enhance and improve all aspects of client ROI as directed by the Director of Sales and in accordance with company standards.

Requirements and Skills:
• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Enjoys making in-person sales calls, including cold calls, to businesses needing B to B as well as B to C digital campaign strategies
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market's sales team in generating digital revenue

Jobcode: Reference SBJ-d8z68m-18-232-52-135-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.