Full Time Job

Digital Director

Nexstar

Grand Rapids, MI 03-30-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Director of Digital Media & Operations is responsible for managing digital content and its digital platforms along with execution of our digital content strategy. This position will report to the General Manager and will supervise a team of digital content producers.
• Lead all digital, mobile and social platforms
• Create and execute digital content strategies to grow reach and engagement with audience
• Oversee digital contributions from other staff members and provide guidance to help improve their work
• Develop comprehensive digital coverage plans for major news, weather and sports events
• Create proactive strategies to win online during breaking news and severe weather
• Oversee digital contributions from other staff members and provide guidance to help improve their work
• Work with newscast producers to integrate digital content into newscasts
• Write stories, post videos and interact with viewers online and though email and phone
• Read and analyze metrics and research industry trends to identify growth opportunities
• Participate in daily editorial meetings
• Other duties as assigned

Requirements & Skills:
• Bachelor's Degree in Journalism, or related field, or equivalent combination of education and work-related experience preferred.
• Minimum five years' experience in a digital role in a television newsroom preferred.
• Advanced knowledge of content management systems, HTML, CSS, CMS, Google Analytics, Photoshop, and ENPS preferred.
• Strong news judgment and understanding of media law and ethics
• Advanced experience with digital publishing
• Advance experience with metric analysis and social media strategy
• Excellent communication skills, both verbal and written
• Ability to work extended hours, as needed

Location
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.