Full Time Job

Digital Director


Grand Rapids, MI 03-30-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Director of Digital Media & Operations is responsible for managing digital content and its digital platforms along with execution of our digital content strategy. This position will report to the General Manager and will supervise a team of digital content producers.
• Lead all digital, mobile and social platforms
• Create and execute digital content strategies to grow reach and engagement with audience
• Oversee digital contributions from other staff members and provide guidance to help improve their work
• Develop comprehensive digital coverage plans for major news, weather and sports events
• Create proactive strategies to win online during breaking news and severe weather
• Oversee digital contributions from other staff members and provide guidance to help improve their work
• Work with newscast producers to integrate digital content into newscasts
• Write stories, post videos and interact with viewers online and though email and phone
• Read and analyze metrics and research industry trends to identify growth opportunities
• Participate in daily editorial meetings
• Other duties as assigned

Requirements & Skills:
• Bachelor's Degree in Journalism, or related field, or equivalent combination of education and work-related experience preferred.
• Minimum five years' experience in a digital role in a television newsroom preferred.
• Advanced knowledge of content management systems, HTML, CSS, CMS, Google Analytics, Photoshop, and ENPS preferred.
• Strong news judgment and understanding of media law and ethics
• Advanced experience with digital publishing
• Advance experience with metric analysis and social media strategy
• Excellent communication skills, both verbal and written
• Ability to work extended hours, as needed

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.