Full Time Job

Digital Content Producer - Gold and Blue Nation


Clarksburg, WV 03-02-2023
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  • Paid
  • Full Time
Job Description
Gold and Blue Nation, the official TV partner of West Virginia University Athletics and Learfield, is seeking a Digitial Content Producer to lead our online coverage of the Mountaineers. The Digital Content Producer must be a skilled writer who can create engaging, entertaining and informative sports content on multiple digital platforms.

Gold and Blue Nation is a growing, flourishing brand that creates big-market content while working in the family atmosphere of a small market. You'll work in the friendly, blossoming community of Morgantown, while also partnering with dedicated teammates who together possess roughly 20 years of experience in covering the Mountaineers.

We have a robust track record of preparing employees for promotions within our organization and in our industry as a whole. We offer excellent benefits including paid vacations, holidays and personal days, 80 hours sick leave with pay per year, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teledoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, free gym membership, and many more benefit options. Compensation package will be based on experience.

About Us: Gold and Blue Nation is an extension of the WBOY news department. We produce daily WVU sports content on TV and the web for a group of five Nexstar Media Group stations in West Virginia and Maryland. Our studio programming, including our weekly coach's show and award-winning pregame show, also airs on AT&T SportsNet Pittsburgh. Our TV programming reaches more than 3 million TV homes in the region, while our digital reporting garnered record traffic on our website and app in 2022. Gold and Blue Nation was named Outstanding Sports Operation of the Virginias by the Virginia Associated Press Broadcasters in 2022.

Position Summary: The Digital Content Producer must be a skilled writer who can craft headlines and content that provide value to Mountaineer fans and drive user engagement. The content producer will cover all aspects of WVU Athletics, from football and basketball to Olympic sports and the nationally renowned rifle team. The content producer will be able to reach out to sources and find information on social media to build stories that will be high-performing across multiple websites. The content producer will also manage the Gold and Blue Nation website, as well as official social media accounts on Facebook, Twitter and Instagram. A strong knowledge of social media platforms is a must. Ability to shoot photos and video and edit with Adobe Creative Cloud software is a plus.

Position Responsibilities
• Report news quickly and accurately
• Craft original WVU sports content that stands out from the competition
• Understand types of stories/topics that drive web traffic
• Work with management to deliver a content mix that best serves Mountaineer fans
• Utilize social media for reporting and story promotion
• Shoot photos and video as needed to tell stories in more compelling ways
• Edit videos and photos using Adobe Creative Cloud software
• Desire to develop and co-host episode of The Gold and Blue Nation Podcast
• Ability to perform other digital duties as needed

Skill/ Experience Requirements
• 1-2 years experience in creating digital content preferred
• Knowledge of AP style
• Enjoys collaborating with others and is a strong communicator
• Ability to adapt and learn new things quickly
• Ability to deliver multiple daily stories, meet deadlines and react effectively to breaking news
• Understand social media's importance in reporting stories and delivering traffic
• Comfortable executing interviews in press conference and one-on-one settings
• Must be willing to work nights and weekends - when the Mountaineers play, we're there
• Schedule flexibility during summertime
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements
• Bachelor's Degree

Typical day

The digital content producer will spend time at the start of the shift reviewing story ideas, monitoring social media for ideas, and will coordinate a daily ''digital planner'' with the executive producer and staff. Our reporters are expected to craft multiple daily bylines. Social media updates, videos and monitoring of breaking news should be incorporated seamlessly into the shift, which will also involve live game coverage when applicable.

Measurements of success
• Deliver stories quickly, accurately, and often
• Provide a central role in story idea discovery and generation
• Consistently seek to grow audience to your bylined stories
• Grow your social media and podcast audience and regularly promote links to stories

You must apply online to be considered for this position. Please go to: to access all career opportunities for WBOY-TV and Nexstar Broadcasting, Inc.

WBOY-TV is an equal opportunity employer.

Jobcode: Reference SBJ-gxz01q-34-232-62-64-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.