Full Time Job

Digital Account Executive


El Paso, TX 08-24-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Are you ready for a dynamic, fast paced digital media position? Are you passionate about creating unique client solutions through digital media? Nexstar Media Inc. is looking for an innovative, creative, talented, and customer-oriented sales professional with knowledge of digital media. We are looking for a business development professional to grow and maintain our digital media revenue. If you have this background, we want to talk to you. Nexstar Media Inc. offers the best product mix in digital advertising in the area with award winning products and leading local website, KTSM.com and KTSM News App. Assist in the growth of our additional digital products such as video and display advertising, search engine optimization and marketing, OTT and more.


The Digital Account Executive (DAE) must demonstrate a passion for digital advertising and possess a creative and dedicated approach to uncovering new digital media opportunities with local clients. The DAE will report to the station Digital Sales Manager and will be responsible for aggressively pursuing digital media advertising sales to local businesses. The DAE will sell our local suite of digital products including but not limited to KTSM.com and KTSM News App.

Principal Duties & Responsibilities:
• Generate new leads by making cold calls, calling on inactive accounts, prospecting new business opportunities while maintaining strong relationships with existing accounts.
• Identify and understand the clients' advertising needs and develop ideal marketing solutions.
• Create and deliver customized sales presentations in person, via phone and/or via webinars.
• Drive sales growth within assigned territory.
• Meet or exceed sales goals by utilizing creative resources to achieve results.
• Provide creative and innovative solutions for customers utilizing industry trends, selling techniques and digital product knowledge.

Specialized Knowledge/Skills/Abilities:
• Understand competitors; continue education and awareness of digital media trends.
• Ability to obtain customers by cold calling, networking, prospecting, and successful negotiations.
• Ability to make decisions and solve problems, while collaborating with teammates, utilizing all resources available.
• Strong oral, problem solving, communications, writing, negotiation and presentation skills.
• Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
• Must be a confident, flexible, multi-tasker, and be able to work independently.

Education/Experience: Bachelor's degree preferred. 1+ years of Digital or Media Sales experience preferred and demonstrate sales methodologies.

Training/Equipment: Comprehensive working knowledge of digital media, internet properties, inventory, and sales tools.

Work Environment/Mental/Physical Requirements: Must be able to juggle multiple tasks from multiple sources at one time and will work on multiple projects simultaneously in a fast-paced office environment. Some travel may be required on an occasional basis.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Jobcode: Reference SBJ-gkewq0-3-215-177-171-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.