Full Time Job

Digital Account Executive

Nexstar

Remote / Virtual 10-20-2020
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Digital Account Executive (AE) sells comprehensive digital media solutions to local/regional accounts to achieve sales targets and maximize revenue. The focus of this position is new business development.
• Identify and qualify new business prospects, Business to Consumer and Business to Business, develop new client relationships & key accounts
• Create customized media plans for buyers leveraging Nexstar Digital's full suite of products that include but not limited to: OTT, Video, Social, Email, Digital Audio, and programmatic
• Research business categories and trends and adjusts sales strategy accordingly
• Ensure clear understanding of clients' goals and needs, and recommend appropriate solutions
• Manage new business pipeline and project revenue utilizing a CRM (Matrix)
• Fluency in ad technology with strong communication and presentation skills
• Maintain close communication at various stages in the sales cycle including account updates, weekly projections & forecasting
• Ability to credibly influence decision makers
• Demonstrated track record of strategic sales and revenue growth in the digital ecosystem
• Monitor Accounts Receivable to ensure advertiser pays within established credit terms
• Sell digital/station sales initiatives and programs
• Occasionally assist local account executives in ''four-legged'' call situations as assigned by Digital Sales Manager
• Ability and willingness to take on additional opportunities as digital revenues increase

Specialized Knowledge/Skills/Abilities:
• Must have demonstrated experience and success in new business development
• Significant knowledge of online/digital advertising tools to advise advertisers and peer advertising sales representatives on the effective use of online/digital advertising
• Ability to analyze digital performance metrics, identify trends and make appropriate recommendations for campaign refinement and/or optimizations
• Ability to conduct a comprehensive needs analysis
• Independent, results focused with strong problem solving, business writing, communication, negotiation, and presentation skills, virtually and in person
• Must be able and motivated to work virtually and produce measurable sales results
• Well organized, professional, positive, and detail oriented
• Depth of knowledge with both sales' acumen & digital marketing
• Proficient in PowerPoint, Excel, and ability to become proficient with in-house sales systems

Education/Experience:
• Minimum 2 years sales experience in digital media sales
• Bachelor's degree preferred or equivalent experience
• A valid driver's license, state mandated automobile insurance and an acceptable driving record are required

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities, other duties may be assigned

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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.