Ctv & Digital Specialist

Job Description

WIVB in Buffalo, NY is seeking a dynamic, camera-ready CTV & Digital Specialist for WIVB+.
This is a unique opportunity to blend on-air talent with digital innovation. As a key member of WIVB+, our Connected TV app, you'll engage audiences in a compelling and authentic way across livestreams, on-demand content, and social platforms. We're looking for someone who is creative, self-driven, and passionate about storytelling in the digital space.

Key Responsibilities:
• Independently create and present engaging live and recorded streaming programs using OBS Studio and other digital tools.
• Research, write, and produce original segments tailored for a streaming audience.
• Collaborate with newsroom leadership, producers, and technical teams to ensure smooth live operations.
• Occasionally shoot stories in the field to support digital coverage.
• Actively engage with viewers through chat, social media, and interactive features to build community and loyalty around WIVB+.
• Salary - $41,000 - $45,000

Skills and Qualifications:
• Bachelor's degree in broadcasting, media production, journalism, or equivalent experience.
• Experience in news producing or digital content creation is preferred.
• Ability to think quickly and improvise during live programming.
• Strong understanding of online culture, social media trends, and audience behavior.
• Skilled at identifying compelling story ideas that resonate with a digital-first audience.
• Familiarity with livestreaming technology, social media platforms, and audience engagement tools.

Jobcode: Reference SBJ-ve1e27-216-73-216-105-42 in your application.