Account Executive - New Business Development

Job Description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Essential Duties & Responsibilities:
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Develops new business for KTVI-TV St. Louis (Broadcast & Digital)
• Makes sales calls on existing and prospective clients. (Cold call/prospecting)
• Maintains assigned accounts, develops new accounts and provides outstanding customer service
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. (Broadcast & Digital)
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum 3 year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with (Microsoft Office (Excel, Word, PowerPoint), telephones, copiers, scanners, and other office equipment.
• Creativity, strong written/oral communication skills. Organized, able to meet deadlines.

Physical Demands & Work Environment:

The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.

Jobcode: Reference SBJ-d2xy85-3-15-18-66-42 in your application.