Full Time Job

Account Executive

Nexstar

Lansing, MI 01-27-2021
 
  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

The Entry Level Sales Account Executive generates new local direct advertising revenue by calling on new prospects and convincing potential clients of the merits of television and digital advertising.
• Generate new local revenue for WLNS/WLAJ/ELAJ by selling problem-solving ideas using all available advertising tools, including commercial spot time, interactive marketing solutions, sales packages and sales promotions.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on new local direct prospective clients.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.
• Exceptional work ethic, punctual, and superior people skills.

Requirements & Skills:
• Minimum one year customer service or sales experiencepreferred.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• College degree preferred.

Location
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Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.