Account Executive

Job Description

The Sales Account Executive generates advertising revenue by calling on established agencies and accounts, cold-calling new prospects, and convincing potential clients of the merits of audio and digital advertising.

Additional
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Develops integrated marketing campaigns using the tools available at WGN Radio and Nexstar Media Group, which include, but are not limited to:
• • Radio Advertising in non-sports programming.
• Digital Advertising, including but not limited to: OTT, Video, Social, Programmatic, and Email.
• Select Sports Play-by-Play carried on WGN Radio.
• Identify, develop, and expand existing clients, new clients & key account relationships.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote products/services in the most effective way.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Establishes credible relationships with the local business community.
• Willingness to take on additional opportunities and perform other duties as assigned.

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• 2+ years of experience as an Account Executive or in sales, preferably in the media field
• Experience with key verticals/categories investing in audio and digital.
• Experience with high-value partnerships including prospecting, negotiating, etc.
• Experience with digital media and/or extensive agency experience.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• Detail oriented and organized.
• Excellent verbal, written, grammar and analytical skills.
• Valid driver's license with an acceptable driving record.

Jobcode: Reference SBJ-rb011k-3-14-83-223-42 in your application.