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Full Time Job

Account Executive

Nexstar

Austin, TX 02-13-2024
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Join KXAN-TV, KNVA-TV, and KBVO-TV (NBC, CW, and My Net affiliates) along with Nexstar Digital and Peacock in the dynamic Austin, Texas market! We're seeking a talented salesperson with a passion for media and marketing. In this highly competitive market, your creativity, originality, and drive will shine as you develop new business opportunities.

Austin is booming with growth, known for its thriving job market, vibrant culture, and outdoor recreation. With our three TV stations and digital platforms, we're uniquely positioned to craft effective marketing strategies for our clients. The strength of the KXAN ''in depth, investigative'' brand keeps us atop the news ratings providing reach and quality of audience for our clients. In addition, our exclusive streaming options ensure a targeted audience in addition to the broadcast reach for our clients. Join us and be part of our success story in Austin!

The Advertising Sales Account Executive generates advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
• Establishes credible relationships with the local business community.
• Collaborates with Creative Director, Strategy Team and Research Director to build effective long-term advertising campaigns.
• Makes sales calls on prospective clients to develop new accounts.
• Implements strategies to consistently grow and exceed revenue goals.
• Prepares/Presents sales presentations to clients and prospects.
• Educates clients on how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement across all media.
• Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, OLV, Email, Social, OTT, and many other types of programmatic.
• Performs other duties as assigned.

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment.

Jobcode: Reference SBJ-g3qepq-44-210-99-209-42 in your application.

Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.