Full Time Job

Social Marketing Lead - Thailand


Bangkok, Thailand 07-19-2022
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
It's not often there's an opportunity to join a company that is changing consumer habits all over the world, and challenging an entire industry at the same time. In addition to the marketing we do around our Netflix original titles we are also investing in editorial strategies that build love, meaning and deepen the emotional relationship of our brand with our fans.

Thailand is a key market for Netflix and this is an exciting time to be part of driving our growth with a handful of stunning colleagues who are responsible for driving our success in Thailand. We have hundreds of original TV shows, films and documentaries from Stranger Things to Squid Game to Girl From Nowhere and more that are produced for all kinds of tastes and all kinds of moods. We are looking for a creative editorial leader to join our team and help us drive editorial strategies to build brand love for Netflix and talk about more titles, to more people in Thailand than ever before.

Acutely aware of the owned and earned media environment in Thailand ranging from traditional news to Facebook, YouTube and TikTok, the ideal candidate will have great sensibilities and experience in leading creative and strategic initiatives to create meaning for the Netflix and create cultural phenomena around our brand and titles in the owned and earned landscape.

This approach requires best-in-class editorial strategies and an innovative approach to content ideation and production. This position will be a creative editorial leader who up-levels our approach to editorial in the social media landscape (think Facebook, TikTok, Twitter, Instagram and YouTube).
Our aim is to entertain and engage by innovating in the digital editorial space with smart strategy and great content and production to build a robust and trustworthy presence in local entertainment and pop culture conversations. You will be responsible for leading the Editorial strategy for Thailand, balancing between driving long lead editorial planning and audience development while owning the short lead fast-paced output at a day-to-day level.

Background and Skills

The ideal candidate will have a natural passion for entertainment, a deep understanding of internet culture and a knack for spotting and shepherding great storytelling in the digital space. To that extent, we are seeking candidates with more than ten years of digital editorial experience working both client and agency side. Experience with paid social is a plus.

In addition, we also look at:
• Strong Thai and English communication skills. While the consumer-facing output of the work will be in Thai, most internal communication is handled in English. Netflix is a memo and debate-intensive culture and team members are expected to participate and contribute to strategic discussions often and significantly.
• Solid grasp of analytics and social listening tools. We don't let data determine our actions but we do rely on data to inform our judgment and intuition. You don't need to be a spreadsheet pivot table genius to work here but you do need to have a good grasp of analytics in order to ask the right questions to our analytical partners.
• Talent management skills. Aside from understanding how to behave professionally around talent, we value the capacity to earn trust with them and their representatives -- a key part of obtaining buy-in for creative ideas and executions.
Other key responsibilities:
• Develop a clear editorial vision, tone of voice and the right content strategies to build our brand into a trusted and engaging source of entertainment and information in the social space and beyond.
• Editor-in-chief of local brand channels, owning and maintaining publishing schedules.
• Maintaining relationships & collaborating with social influencers outside of our brand channels.
• Work cross-functionally with Film & Series Marketing, Publicity and Partner Marketing teams to compliment high-profile title or brand campaigns, serve as the brand's first line of reputational defense and deepen consumer understanding of key Netflix benefits.
• Stay on top of earned and owned trends, news and other timely events to seize on reactive opportunities.
• Use social analytics and other internal data to inform strategy and detect new opportunities.
• Build and manage budgets as well as an editorial creative/content production team.
• Actively engage in strategic conversations with social insights and community perspectives.
• Managing an editorial team
• Develop and execute social-led campaigns around our titles or brand narratives

The Netflix culture attracts daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and intellectual curiosity. Read the culture memo to learn what it's actually like working for Netflix.

Jobcode: Reference SBJ-g4z0jz-34-236-192-4-42 in your application.