Ads Measurement Senior Partner

Job Description

The core Netflix Ads team is charged with building a new, best-in-class ads organisation to establish Netflix as the go-to platform for advertiser partners.
Netflix's Ads Measurement team is seeking a new Measurement Partner for its Seoul-based Korea team. Ads Measurement is the team in charge of building industry-leading research and measurement for advertisers to support our broader advertising sales efforts. This role is specifically for advertisers in South Korea . The successful candidate will work cross-functionally with sales, marketing, products, data science, consumer insights, and our vendor partners. If you are a self-starter who loves details and thrives in a collaborative environment within a global platform, Netflix may be the ideal place for you. For an insider's look at Netflix's culture, read Seeking Excellence.

Key Responsibilities
• Design and Conduct research to generate insights that effectively convey the story of Netflix's ads globally to advertisers in Korea, focusing on campaign effectiveness, reach, frequency, campaign verification, and measurement.
• Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimising their media mix.
• The team led on client learning agendas. Partnering with advertisers to create category-specific learning agendas & playbooks, bringing innovative approaches to the table
• Partner with the KR Advertising Sales team to address day-to-day measurement requests. Offer expert advice to sales and advertiser clients on KPIs and measurement strategies, enhancing media plan effectiveness on Netflix.
• Integrate audience insights into reports and narratives to ensure a comprehensive representation of Netflix's strengths.
• Use proprietary and syndicated tools to create regular/ad-hoc reporting for stakeholders (both internal and external) on the KR Netflix Ads audience in comparison to competitors.
• Manage the day-to-day effectiveness study process with third-party vendors from end to end, such as sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers.
• Support team projects, ensuring all projects are delivered on time and maintain high standards.
• Build and promote processes for efficient working methods across the team to bring complex measurement integrations to market.
• Both internal and external stakeholder management (i.e., advertisers, clients, data analytics vendors, etc.)
• Mine, collect, and retain information on trends in campaign effectiveness within Netflix and the media industries to develop and present case studies from ongoing and completed analyses.

Experience & Skills
• 10+ Years of experience in media research and measurement at Streaming, TV, digital media companies, or media agencies
• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
• Strong understanding of brand marketing via media channels
• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen, Intage, Macromill, Kantar, etc.) and direct digital technology and analytics
• Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Sales Lift, A/B testing, Marketing Mix Models, Search Lift, and bespoke campaign effectiveness studies
• Experienced in digital advertising analytics, ideally from a global advertising platform, for both global and local understanding
• Demonstrated ability to generate strategic insights from rigorous analysis
• Highly curious, always looking for the meaning behind data
• Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.
• Highly organised and experienced in building and following processes to make working methods more efficient.
• Flexible and open-minded: able to thrive in a startup environment with ambiguity
• Builds strong relationships with clients and colleagues, valuing diverse perspectives for informed decision-making.
• Excellent writing and presentation-building skills
• Proficient in both English and Korean

Preferred Tools & Technical Skills
• Familiarity with large-scale data environments and analysis tools (e.g., SQL, Python/R) commonly used in global digital advertising platforms
• Proven expertise in advanced measurement methodologies.
• Comfort in analyzing large and disparate data sets to glean meaningful insights.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.
저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다

Jobcode: Reference SBJ-nek5vk-216-73-216-3-42 in your application.