Title Planner / Digital Marketing

Job Description

Responsibilities
概要（ポジションの目的）/ Overview
• Responsible for assisting in developing and executing marketing plan including publicity and promotion for assigned titles to deliver OP target, in collaboration with the Marketing Manager.
• Responsible for executing the release plan of assigned titles to improve the quality of each marketing plan.
• Responsible for supporting research and promotional activities for Direct to Consumer business.

主な職務と責任/ Key Responsibilities
• Responsible for assisting in developing and executing marketing plan including key strategy, consumer target setting, P&L, marketing cost allocation, SKU, pricing, packaging, media, digital, consumer promotion, tie-in, event, PR and nationwide sales kit for assigned titles across both NR and catalogue
• Achieve marketing goals for assigned genre or titles by administrating annual budget/LE to maximize contribution
• Processing transactions based on the marketing activities
• Consolidating the data for tracking spendings
• Providing Marketing Manager/ Assistant Manager updated information and insights on marketing performance of assigned genre or titles
• May consolidate/ extract data from various data source to assist for other team members analyses
• (May provide support to team members in sharing information/ best practise)(Provide proposal or input to manager in streamlining the processes and actively working across the team.)
• ​Responsible for in assisting in developing and executing Direct to Consumer Business, including E-Commerce , digital business and marketing activities (mainly for Studio & Asian genre contents)
• Support consumer & market research
• Support digital marketing by title basis

Qualifications/Requirements

必須または望ましい資格・スキル・経験/ Skills and Experiences
• Some experiences in product marketing, preferably in the content/ entertainment industry
• Reasonable communication and presentation skills
• Reasonable project management and organization skills
• Reasonable negotiation, influencing and interpersonal skills
• Some experience in managing third parties
• Reasonable English language skills

職務に必要とされる特性/ Unique attributes of the Job/ Personal Characteristics
• Planning
• Creativity and innovation
• Collaboration
• Building trusting relationship
• Verbal and written communication

Jobcode: Reference SBJ-g33mpn-3-14-142-115-42 in your application.