SVP, Ad Innovation Strategy

Job Description

Responsibilities

The NBCU Ad Sales Strategy team is responsible for driving long-term growth opportunities for the wider sales organization. Acting as strategic consultants, this dynamic team supports Ad Sales and corporate stakeholders across a wide range of initiatives including sales optimization, go-to-market strategies, ad product innovation and data strategy, budgeting and planning analyses, and marketplace intelligence.

We are building a world-class team of smart, hungry and fearless professionals who are energized by working at the epicenter of content, technology and culture. We're looking for exceptional candidates for the position of Senior Vice President, Ad Experience & Innovation Strategy to bring innovative thinking, creativity, and strong analytical skills to help grow our Digital business.

As Senior Vice President, Ad Innovation Strategy, you will play a vital role within the Business Operations & Strategy group, joining a blue-chip team with significant media experience in addition to varied professional services backgrounds. You will impact new revenue generation across the NBCUniversal portfolio of media assets by identifying growth opportunities and interfacing with business leaders across multiple functions, both inside and outside Ad Sales.

Responsibilities include, but are not limited to:
• Ideate/conceive new ad product innovations, both through independent ideation, as well as cross-functional brainstorms and marketplace feedback from client-facing personnel to understand and solve for advertiser needs
• Lead business case development for new ad product innovation concepts, including problem statement/voice of the customer, opportunity sizing, operational requirements, and timeline
• Lead ad product commercialization process (e.g., ideation, implementation, sales + client education, pricing / packaging, sales materials, client + sales feedback), partnering with cross-functional stakeholders
• Partner with ad technology & digital product teams (e.g., Peacock) to implement and operationalize ad products
• Partner with Measurement & Impact team on research efforts to gain insights into ad product performance (e.g., ad efficacy studies, consumer feedback)
• Define and monitor ad innovation performance KPIs, leveraging data and in-market Sales feedback to optimize products / processes (including sunsetting process)
• Partner with Business Development teams to explore potential vendors/partners related to ad innovation, either via inbound inquiries or proactive outreach
• Lead RFP process with Sourcing team if we are looking for a vendor to support a specific ask or product solution
• Manage relationship with vendors/partners with which NBCU engages in business arrangements related to ad products
• Strategic oversight of full Digital ad product roadmap, including prioritization of competing products & business initiatives
• OKR + KPI definition & tracking across all initiatives
• Work across product and strategy teams to ensure initiatives stay on track and teams are aligned on desired outcomes
• Recommend and implement all facets of ad experience across NBCU consumer-facing Digital services (e.g., Peacock, NBC App), including, but not limited to: ad load (e.g., ad time/ad units per pod and per hour, by content type); ad delivery policies (e.g., brand/user-level ad frequency capping, client creative mix/refresh requirements)
• Recommendations should be informed by available research and/or actual performance KPIs (e.g., user engagement/viewing time/service favorability, brand awareness/purchase intent)
• Present recommendations to senior Ad Sales and Digital business executives to gain consensus on ad experience settings, with goal to maximize advertising revenue through optimal combination of ad inventory and monetization/pricing.
• Partner with Measurement & Impact team to define ad experience experimentation and research (e.g., A/B testing) to derive insights and KPIs needed to inform ongoing optimization of ad experience settings
• Monitor actual performance against intended ad experience settings (e.g., ad time/ad units per pod and per hour, ad frequency per brand/user), partnering with Operations and Planning teams to make adjustments or optimizations, as necessary
• The role is focused on NBCU's total One Platform innovation suite, inclusive of streaming to cross-platform.

Qualifications

Basic Qualifications
• Minimum 15 years of experience in an ad strategy, ad innovation/product strategy, ad product at a media company or sales organization in support of an ad sales function
• Minimum 5 years of experience identifying, developing, and commercializing digital ad products

Desired Qualifications
• Ideal candidate is a proactive individual who possesses the ability to take initiative and perform product ideation, business case development, and other tasks with minimal supervision. Track record of successfully driving change
• Proven successful stakeholder management and ability to build consensus among multidisciplinary senior executives. The ability to develop successful relationships across all levels of the organization
• Track record for diving into complex concepts, defining value propositions and championing both the voice of the advertiser and the end consumer
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise presentation
• Highly collaborative thought leader, with deep knowledge of digital media and current as well as, evolving advertising innovation.
• Excellent knowledge of the digital advertising ecosystem; advanced advertising experience preferred
• Strong ability to create new business plans, and launch new businesses (ability to work in the gray)
• Ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
• Experience working across functions, defining goals, and driving action and execution on goals; Strong ability to lead direct and influence indirect teams
• Excellent organizational, time and people management skills and the ability to work in groups and independently
• Excellent written, verbal, and interpersonal communication skills; the ability to present results of complex analyses clearly and succinctly
• BA/BS a plus; MBA preferred

Salary Range: $280,000 - $340,000 (bonus and long-term incentive eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-d9j0z9-3-133-131-168-42 in your application.