Sr Analyst, Currency & Xp Measurement

Job Description

Responsibilities

This is an exciting Data Science Specialist role to work and grow in the intersection of ad tech, media and data science. We are looking for a self-starter who is proficient in advanced analytics/data science and has strong interest in advertising or media tech. You will have the exposure to cutting edge technologies and will work closely with product team, ad sales, research, industry vendors and play an integral part to drive the measurement innovation across NBCU portfolios. The Sr. Analyst will report to Manager of CEXP.

We don't have a typical day-to-day because every day is different! This list just gives you an idea.
• Conduct log level analysis using NBCU 1st party data and/or 3rd party data from the Audience Insights Hub.
• Conduct research on cutting edge media measurement methodologies.
• Utilize research tools such as Nielsen, Kantar, iSpot, VideoAmp, etc. to conduct media consumption analysis, competitive analysis, advertising campaign performance and create presentations with insights and visualizations.
• Partner with product, IT, client strategy teams to influence go to marketing or sales strategy of NBCU ad offerings.
• Work with senior research leaders in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to full funnel media measurement
• Collaborate across NBCU Measurement & Impact teams on measurement projects, learning initiatives, etc.
• Develop customized machine learning models independently and collaborate with data engineers to deploy models to production
• Assist Manager or VP to manage various test & learn projects (timelines, agenda, deliverables, analysis, findings etc.)

Qualifications

Qualifications/Requirements
• Bachelor's or master's degree in a relevant field such as statistics, data science, or economics
• 3+ years of experience in media measurement or data analysis
• Strong knowledge of machine learning algorithms and data modeling techniques
• Expertise in data analysis tools such as Python, R, SQL, and Excel.
• Knowledge of data manage platforms, cloud databases (AWS, GCP, Snowflake, etc.)
• Experience with research tools such as Nielsen, Kantar, iSpot, VideoAmp, etc.
• Strong presentation skills and ability to communicate complex insights to non-technical stakeholders
• Ability to work independently with minimal supervision, strong problem-solving skills and attention to detail

Desired Characteristics
• Self-starter who can perform independently and proactively while working in a collaborative team environment
• Strong knowledge of data management platforms. Understanding of ad technology, a plus.
• Strong knowledge of machine learning techniques and applications in media industry
• Knowledge of cross-platform measurement across digital, linear, and streaming (including CTV/OTT, addressable TV, etc.) a plus
• Knowledge of Multi-Touch Attribution, Media Mix Modeling a plus
• Flexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholders
• Data processing and experience with data visualization tools (DOMO and Tableau) a plus

Salary Range: $60,000 - $75,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-robvv1-3-138-69-45-42 in your application.