Sales Insights Regional Manager

Job Description

Responsibilities
The Regional Sales Insights Manager is to lead the Sales Insights function for the department. Sales Insights is the team responsible for leading the development of sales-driven and analytical solutions for NBCU's linear and digital products across our Latin American markets. The person will be leading a team of individuals each servicing its perspective market. The Sales Insights team members are consultants to the sales, marketing, and creative departments and are the go-to people for all audience and market intelligence information for commercial purposes.

The ideal candidate would have a solid background managing the different roles that entail an insights team, particularly as it pertains to media research.

Job Duties
• Lead the Sales Insights team, a group of individuals located across different markets helping drive revenue for NBCU's linear and digital properties through the use of data
• Responsible for training and developing each member of the Sales Insights function, and defining priorities for the team
• Partner as an in-house consultant to key stakeholders such as Ad Sales and Affiliate Sales by providing them insights support to help drive higher revenue, including but not limited to: sizing markets for marketing initiatives, defining ways to measure client campaigns
• Contributes data driven insights for developing successful sales strategies
• Analyzes, synthesizes, and generates qualitative and quantitative information relevant to advertisers for making marketing and media spending decisions
• Be an expert in both the latest audience trends and the key trends impacting our main clients' industries
• Help determine what are the best methodologies to apply for helping better measure client results
• Educates the sales, marketing, and creative departments on the latest market trends
• Maintains the insights, sales, marketing, and creative departments up to date with industry changes, case studies and regulatory impacts through internal and external networks
• Acts as the NBCUniversal representative for key Research and Industry committees/events
• Collaborates with the sales team presenting to clients on the most relevant pitches and client events

Qualifications/Requirements
Basic Qualifications
• 5+ years of relevant media research experience required including TV, cross platform, agency or consumer research
• 3+ years of managerial experience
• 2+ years of experience supporting a TV network group or OTT platform
• Experience working with clients
• Strong quantitative and qualitative skills, including both analytical abilities as well as math proficiency
• Strong presentation, communication, and writing skills, both in English and Spanish
• Deep knowledge of the competitive media landscape across the different Latin America markets, preferably Mexico, Brazil, Colombia, Argentina, and Chile
• Proficient with TV and digital metrics tools, such as Kantar IBOPE, TGI, ComScore, Adobe Analytics, Social Bakers, Brandwatch
• Advanced knowledge in Microsoft Excel and PowerPoint
• Intermediate knowledge in Data Visualizations tools (such as Tableau, Power BI, and Domo)
• Ability to identify, distill, and articulate clear and actionable brand stories, insights and recommendations from a variety of data sources
• A proven multitasker - ability to manage numerous projects independently in a fast-¬paced, deadline-driven environment
• Bachelor's degree in advertising, communication, economics, management information systems, marketing, mathematics, media, psychology, or statistics, preferred
• Knowledge and understanding of the television industry relevant to broadcast, cable and new media, including research terminology and methodology
• Self-starter and proactive thinker with an innate curiosity, bias for action and desire to push beyond the status quo
• Additional Job Requirements
• Must be willing to work in Miami, Florida
• Must be fluent in English (speak, read & write)
• Must submit an attestation disclosing your COVID_19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or must undergo regular COVD-19 testing if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics

Desired Qualifications
• Advanced study in Business or Data Analytics
• Portuguese is a plus, but not required
• Facebook analytics, Auditsa, Google Analytics experience preferred
• Experience leading qualitative studies

Jobcode: Reference SBJ-r0e44m-18-191-234-62-42 in your application.