Full Time Job

Product Marketing Director


New York, NY 01-05-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description


NBCUniversal's Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal's full advertising technology suite. The division services both internal and external customers in support of NBCUniversal's $8B annual advertising business.

The Product Marketing team within Advertising Platforms & Operations is responsible for communicating the value proposition of our technology suite to our customers, prospects, and across the greater NBCUniversal organization. We are currently seeking a Director of Product Marketing to help us expand our product marketing practice through the creation and delivery of product marketing materials and related content-pitch decks, one-sheets, FAQs, website copy, and more-to support NBCUniversal's advertising clients, third-party partners, and internal stakeholders.


Reporting to the VP, Product Marketing & Content Strategy, the person in this role will:
• Create and maintain product marketing materials to accompany NBCU's advertising solutions. This includes identifying marketing needs and analyzing available information, followed by content design and clear, effective writing, all to agreed deadlines
• Help drive adoption of NBCU advertising solutions with compelling positioning and clearly defined selling points
• Collaborate with Product Management, Sales Strategy, and Ad Sales teams to develop product positioning and messaging
• Help define and scope product marketing and related content projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision
• Become a subject matter expert and evangelist by developing deep knowledge of NBCU

advertising platforms, ad sales operations, related ad sales and research systems, and advertising client buying processes, as well as the advertising competitive landscape
• Partner with Insights & Measurement to build compelling case studies that prove the performance of NBCU's ad solutions
• Help improve the organization and delivery of existing content to reduce redundancy, eliminate outdated information, and improve overall content experience
• Support other members of the Product Marketing & Content Strategy team as peer reviewer and proofreader

• Minimum of five years of full-time professional experience in marketing, preferably for a B2B advertising or media technology provider
• Must have exposure in a client-facing capacity, either internal or external (e.g., building client-facing materials, delivering presentations, conducting competitive analysis and market research)
• Excellent written and verbal communication, interpersonal, and analytical skills
• Proven experience following style guides
• Strong attention to detail
• Strong analytical, technical, and research skills, and the demonstrated ability to build stories from data
• Experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
• Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
• Genuine enthusiasm for and commitment to improving customer experiences through outstanding content

Eligibility Requirements:
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Degree in English, Communications, Marketing, or related field highly desirable
• Experience working as part of an international team, with a good understanding of localization practices
• Good working knowledge of media, media technology, and traditional vs. advanced advertising; for example, you know and can articulate the differences between linear TV, OTT, and OLV; you understand and can explain the advantages of both Nielsen demo-based buys and advanced audience-based buys
• Love of, or at least acceptance of, the Oxford Comma