Paid Social, Analyst

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Strategy & Development Team is responsible for leading the business and strategy functions for NBCU's Digital and Advanced TV advertising sales business. Within the Strategy & Development Team, the Partnerships Team builds and operates a portfolio of ad sales partnerships with leading and emerging digital platforms, including TikTok, Apple, Snap, X, and YouTube.

That includes identifying profitable revenue opportunities, developing the structure, partnerships, capabilities, go-to-market strategies, and execution plans necessary to capture the growth opportunities and driving those plans to implementation and through ongoing operations. We partner closely with the sales teams, product teams and content teams to manage and drive rapid revenue growth. The high-growth digital Partnerships team is seeking an exceptional, results-oriented individual to lead execution and activation for our revenue generating social media product line to join as the Analyst, Paid Social Partnerships.

The Paid Social, Analyst is responsible for managing the delivery of all NBCU Ad Sales paid social campaigns, effectively optimizing, and ensuring campaigns meet and exceed performance goals across the NBCUniversal portfolio. This role will collaborate with cross-functional teams to define and implement front-end campaign requirements, manage in-campaign performance, implement optimizations to meet and exceed client objectives and KPIs. The paid social media analyst provides subject matter expertise when operating campaigns and translates resulting performance/insights for in-campaign optimizations and post campaign reports.

The ideal candidate should have strong analytical skills, be highly organized, and thrive when problem solving.

RESPONSIBILITIES:
• Oversee strategy, planning, & execution of paid social campaigns that meet & exceed client KPIs (or success metrics)
• Provide subject matter expertise and tactical, data-driven strategic recommendations across all paid social platforms to internal Sales, Marketing, and Planning teams
• Lead paid social campaign execution liaising between cross-functional teams including Sales, Marketing, Editorial, and Partner/Platform teams
• Train, educate, and provide on-going platform & best practice updates to the boarder NBCU Ad Sales teams
• Hands-on paid social media monitoring with TikTok, Facebook/Instagram, X, YouTube, Snapchat, LinkedIn, etc.
• Monitor daily campaign pacing; pull, analyze and leverage insights to identify optimization opportunities and implement enhancements.
• Build relationships with core partners, stay up-to-date with platform changes, and act as a trend-spotter to bring first-to-market paid social opportunities

Qualifications
• 2+ years of hands-on paid social media buying with TikTok, Facebook/Instagram, X, YouTube, Snapchat, LinkedIn, etc.
• Dependable, committed individual, especially with regards to monitoring critical social campaigns in the evenings and weekends
• Multitasker who can manage multiple processes in parallel with a high level of quality and consistency
• Entrepreneurial spirit, owner mindset, attention to detail, customer-focused, and creativity in problem-solving & trouble-shooting
• Proficient in Excel, strong analytical skills, comfortable with pivot tables, formulas, and organizing/understanding large data sets
• Detail-oriented, organized, and practical. Know how to prioritize effectively to get things done.
• Have a drive to constantly learn and grow within a nimble team who strongly believes in smart experimentation, agility, mutual respect, collaboration and having fun.
• Personify humble-confidence and dependability.
• Must be able to work in a hybrid environment working on-site in NYC Tuesday through Thursday and remote Monday/Friday with the ability to adjust according to business needs.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $60,000 - $75,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-rjy872-3-129-209-49-42 in your application.