
Full Time Job
Marketing Executive, Creative & Publicity, China
NBCUniversal
- Paid
- Full Time
- Entry (0-2 years) Experience
Job Description
NBCUniversal is one of the world's leading media and entertainment companies.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Universal Pictures was the first of the modern Hollywood studios, and for over one hundred years we have been responsible for some of the world's most memorable feature films and franchises, including box office blockbusters ET, Jurassic Park, Jason Bourne, Fast and Furious; Illumination Entertainment animation franchises Despicable Me, The Minions and The Secret Life of Pets, and the films of Dreamworks Animation.
Headquartered in Beijing, Universal Pictures International (China) was established in 2014, and is responsible for managing the China market for all NBCUniversal entertainment content through theatrical, online and VOD platforms, as well as the development of digital gaming, local acquisitions and productions, plus the distribution of consumer products through our Shanghai office.
Job Description
Job Overview
The Marketing Executive, Creative and Publicity is a core member of the China marketing team, based in Beijing. This role plays a hybrid function across both creative services and publicity.
This role will primarily support the Director, Digital Marketing and Creative Services in managing HQ creative content workflows, local creative production, and platform campaign assets deliverables. In parallel, the position works closely with the Publicity Manager in supporting theatrical publicity communications, press coordination, and media-facing activities.
The Marketing Executive will work with the Global Creative Services and Publicity teams headquartered in the US and should be comfortable collaborating cross-functionally across creative and PR functions.
KEY RESPONSIBILITIES
• Coordinate HQ creative content requests, timelines, and localization workflows for film campaigns in China
• Manage the production of localized creative assets for digital platforms, partner campaigns, and roadshows
• Translate and adapt global creative and publicity materials into China-facing versions (including trailers, key art, talent quotes, production notes, etc.)
• Support the planning and execution of publicity campaigns, including but not limited to events, media junket, influencer collaboration, press release and WOM management.
• Facilitate internal cross-team communication regarding creative and publicity deliverables, acting as a central coordinator for asset tracking and execution.
• Collaborate with external vendors on creative asset production and PR event execution as needed.
• Prepare meeting materials including agendas, recaps, and presentation decks for both Creative and PR project meetings.
• Assist in maintaining brand consistency across materials delivered to external partners and platforms.
• Coordinate with internal finance and legal teams to handle documentation such as service agreements, event compliance approval, and billing schedules.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Qualifications
Basic Requirements:
• 3–5 years of experience in film, advertising, creative agency, or publicity-related roles.
• Proven track record managing content workflows, cross-team collaboration, and multi-stakeholder deliverables
• Strong written/spoken English and Mandarin skills; excellent translation and localization ability across creative and publicity content.
• Familiarity with creative production processes, platform-specific content requirements, and publicity material workflows.
• Proficiency with Microsoft Office, Keynote, and file sharing tools such as Dropbox.
Desired Characteristics:
• A proactive, collaborative mindset with strong attention to detail and the ability to manage multiple timelines in a fast-paced environment.
• High level of integrity, open to feedback and resilient in dealing with working pressure under a high-paced environment.
Jobcode: Reference SBJ-9zz55m-216-73-216-18-42 in your application.