Manager, Marketing - Games

Job Description

Manager, Marketing - Games (UP&E)

NBCUniversal is one of the world's leading media and entertainment companies.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description
Role Summary:
The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management and key marketing efforts across a portfolio of games based on Universal's top franchises. This position will report directly to the Senior Director, Marketing & Community.
The ideal candidate has expertise in games marketing, entertainment brand marketing/management, and digital/physical marketing strategy and execution. This person will also have experience working with a variety of internal and external teams and managing cross-functional communication and workflows. Direct experience in the mobile and console/PC game marketing space is highly desired.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $85,000 - $110,000 (bonus eligible)
Qualifications

Essential Responsibilities:
• Actively contribute to the overall product branding, positioning and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms.
• Lead the day-to-day marketing ideation, planning, and execution on select titles.
• Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval.
• Manage detailed timelines and workstreams while keeping cross functional stakeholders accountable.
• Work with product and comms partners to clearly define marketing needs during game development.
• Coordinate with internal partners including Consumer Products, Retail Marketing, Parks, Digital Distribution and more to maximize marketing impact and reach with cross-promotional opportunities.
• Cultivate relationships, and identify and execute marketing activations, with digital gaming storefronts and distribution platforms.
• Prepare marketing presentations, creative briefs, and campaign re-caps as needed.
• Collaborate on social media channel set-up, management and platform partner relationships.
• Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns.
• Interact with select Games Publishing and Development partners on all of the above.
Basic Qualifications:
• 3-5 years of marketing experience within video games, entertainment, or digital
• Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media and PR.
• Strong expertise/understanding of games and games industry.
• Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees.
• Passion for games and entertainment IP.
• Keynote and Microsoft Office Suite experience are required.
Desired:
• Existing relationships with Games publishers a plus.
• Demonstrable interest in culture, the consumer, brand strategy and storytelling
• Solid business, analytical and critical thinking skills
• Proven presentation skills with executive presence and leadership
• Excellent written and verbal communication skills
• Attention to detail and organization
• Bachelor's degree
Additional Requirment
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must have unrestricted work authorization to work in the United States
• Travel may be required
• Additional duties as needed

Jobcode: Reference SBJ-yjp96p-3-147-80-203-42 in your application.