Full Time Job

Manager, Lifecycle & Loyalty Program


Universal City, CA 09-07-2023
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

We are seeking an experienced and innovative Manager, Lifecycle & Loyalty Program with a strong focus on growing our subscription loyalty program. The ideal candidate will possess a deep understanding of audience segmentation, engagement strategies, and subscription-based models, with a key emphasis on identifying new features and rewards that enhance the program's value proposition. This role requires a data-driven mindset, creative thinking, and a passion for cultivating a loyal subscriber community through targeted outreach, relationship building, and strategic collaborations.

• Audience Segmentation and Targeting: Develop and refine audience segmentation strategies to identify high-potential customer segments for the subscription loyalty program.
• Subscriber Growth Strategy: Devise and execute comprehensive subscriber growth plans, leveraging various marketing channels, partnerships, and campaigns to expand program membership.
• Engagement and Retention: Create and implement engagement strategies and a rewards program that resonate with different subscriber segments, driving ongoing participation, satisfaction, and loyalty.
• Data-Driven Insights: Analyze consumer data and behavior to extract insights that inform program improvements, content recommendations, acquisition, and engagement tactics.
• Feature and Reward Innovation: Collaborate with cross-functional teams to identify and develop virtual rewards, NFT centric value propositions, and other new features and benefits that enhance the program's value and resonate with subscribers.
• External Partnership Development: Identify, establish, and nurture partnerships with external entities that can enhance the value proposition of the subscription loyalty program and drive subscriber acquisition and retention.
• Content Strategy: Work with content creators to develop compelling and relevant content that caters to the interests and preferences of the subscription loyalty program members.
• Campaign Execution: Develop and execute targeted campaigns, promotions, and initiatives to drive subscriber sign-ups, renewals, and upsells.
• Metrics and Reporting: Monitor key performance indicators related to subscriber growth, engagement, and retention, and present regular reports to senior management.
• Feedback Loop: Establish channels for receiving and acting upon subscriber feedback, ensuring continuous program enhancement and alignment with customer needs.

• Bachelor's degree preferred with 3+ years experience in marketing, or lifecycle management
• Demonstrated experience developing, growing, and targeting specific audience segments
• Familiarity with Excel, analytics and BI platforms like Abode
• Strong presentation skills
• The ability to work independently and solve problems
• The ability to analyze and apply data to improve results

Desired Characteristics:
• Experience leveraging virtual rewards programs, subscription-based rewards programs, or NFT's
• Background developing loyalty-based rewards points programs

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $80,000 - $110,000 (bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-g6vzxn-3-235-60-197-42 in your application.

Salary Details
Salary Range: $80,000 to $110,000 Per Year ($ USD)