Sr. Analyst, Digital Ad Sales Analytics

Job Description

Responsibilities
Team Details

NBCU Strategy & Analytics Team is responsible for designing, execution and tracking of strategic sales initiatives in the NBCU Digital Ad Sales organization. They sit at the intersection of several internal stakeholders such as Sales, Planning & Inventory, Product, and Finance and drive periodic communication to Executive Leadership. Acting as strategic consultants to our sellers, this team supports the needs of both the sales teams and the business leadership to monitor performance and build strategy development across NBCU Digital.

Duties and Responsibilities

The role has the following key areas of responsibility:
• Development of Reporting Tools for Sales Performance Tracking
• Partner with Sales leadership and develop and maintain periodic reporting for sales pacing, booking and pipeline revenue
• Partner with Finance and Business Intelligence team to develop tools to monitor KPIs and automate periodic reporting
• Use and maintain an in-depth understanding of key ad sales and planning systems (e.g. Salesforce, NBCU Internal budgeting systems) and tools.
• Business Analytics
• Work on long term business strategy development for NBCU Digital Ad Sales presenting insights to stakeholder teams (Planning, Finance, Sales, Brands)
• ​Ad hoc analysis to gain deep dive insights into a business function / current process of NBCU Digital Ad Sales (E.g.: Planning, Finance, Sales).
• Product Analytics
• Partner with NBCU Digital Product team to develop and track KPIs for performance monitoring of new product initiatives.
• Guide product development with feedback from Sales and represent voice of customer in product development roadmaps.
• Partner with Product Marketing on commercialization of new Product development.

Qualifications/Requirements
Qualifications
• Bachelor's degree required
• Three years of experience in an analytics role at a F5000 corporation, investment bank or consulting firm
• Understanding of digital advertising media a plus, not a requirement
• Excel power user; Other data visualization, language skills a plus (Tableau, PowerBI, SQL)
• Exceptional verbal and written communication skills
• Outstanding interpersonal & networking skills
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Analytically-driven, who can drive business analysis standardization across multiple teams and real-time tactical execution of priority initiatives
• Quantitative outlook with the ability to organize stakeholders from across vertical and wider portfolio
• Passion for diving into complex concepts, and simplifying value propositions to championing the strategy throughout the Digital Ad Sales team
• Strong interest in digital/social media; experience with financial / business analysis a plus

Jobcode: Reference SBJ-rzp8pq-3-143-9-115-42 in your application.