Full Time Job

Director, Marketing - Opcd, Cable

NBCUniversal

New York, NY 07-25-2022
Apply @ Employer
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
Responsibilities:
Are you a Competition Reality TV junkie? Do you also love prestige cable scripted dramas? Do you love brainstorming ways to collide your favorite brands & hit shows? Join the dynamic best-in-class integrated marketing team at NBCU to become the lead and internal champion for our Cable Originals team overseeing some of pop culture's most coveted franchises including Project Runway, Resident Alien, Chucky, Snapped & more!

Purpose

At NBCUniversal, Here You Can is at the center of all that we do. It's in our DNA. It's who we are and it's what we offer. We are storytellers open to many points of view. We are curious and looking to defy the norm. We are passionate about connecting people through news, sports and entertainment verticals. We're a powerhouse legacy brand with startup tendencies constantly looking to innovate our business, leading the marketplace collaboratively with our clients, and exploring what's possible. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world.

As a Director of Marketing, you'll have the opportunity to manage integrated programs from creation and strategy to client pitching and execution to build powerful fan engagement to meet client objectives in a 360 manner. You will be an internal change agent working across the NBCU organization to drive business results.

You'll spearhead partner led plans and promotions attached to the Cable division's hit Originals programming across Bravo, USA and E!. The Director of Marketing, Creative Partnerships is responsible for developing and executing revenue-generating partnership solutions across NBCUniversal's Cable Originals + Acquisitions team, which includes a diverse slate of programming from Competition Reality to Scripted, Lifestyle Reality and acquired content. Networks include Bravo, SYFY, USA, E!, Oxygen, Universal Kids and CNBC Prime.

The ideal candidate, first and foremost, is a passionate fan of the Competition Reality and Scripted genres & consumes this content across broadcast, cable and streaming platforms. This candidate should also have a desire to lead with a digital & social first mindset, an understanding of the advertising industry, ability to build strong relationships cross functionally & deal with ambiguity, an interest in establishing processes that scale, and the finesse to manage expectations with stakeholders.

The Director of Marketing, Creative Partnerships will be responsible for working across NBCU Cable Original's slate of programming to develop and execute revenue generating marketing solutions for clients that entertain our audiences and fans. Reporting to the Vice President of One Platform Development, this position will play an active role in supporting the creation, management and oversight of marketing partnerships from ideation through final delivery.

Job Purpose

NBCU is seeking a Director of Marketing, Creative Partnerships to join its growing team of creative and development marketing specialists who deliver unmatched innovative solutions for its stellar roster of new and existing digital and on-air clients. This position is based in NYC or LA.
The Director of Marketing, Creative Partnerships will be responsible for working across NBCU Cable's slate of Competition Reality programming to develop and execute revenue generating marketing solutions for clients that entertain our audiences and fans. Reporting to the Vice President of One Platform Development, this position will play an active role in supporting the creation, management and oversight of marketing partnerships from ideation through final delivery.

Duties and Responsibilities

CREATIVE DEVELOPMENT & EXECUTION
• Lead team responsible for the development and positioning of new integrated marketing opportunities: identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and tentpole solutions and emerging ad platforms that will serve as compelling thought starters for client conversations and proactive sales support
• Develop strategy and execute management of multi-platform partnership campaigns, inclusive of television, digital, new media, events and branded entertainment platforms
• Handle RFP management from idea generation through deal close, working with Sales, Client or Agency Partnership teams and Channel teams
• Drive strategic development of digital & social-first packages that support the audience growth department in building & diversifying audiences across the Cable's digital ecosystem
• Develop multi-platform revenue driving packaging strategies for Originals Programming Genre programming in Cable
• Collaborate to identify, develop and properly package new ad opportunities around key product offerings Audio, Digital, Mobile and Social Media experiences
• Educate internal constituents on marketing solutions and drive top of mind awareness of Originals' offerings within sales organization
• Responsible for development of 2-3 direct reports

INTERNAL PARTNER COMMUNICATION & FACILITATION
• Cultivate relationships with all appropriate internal groups (sales, marketing, research, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Oversee daily communication with internal and external parties, including Sales, Production, Consumer Marketing, Traffic, Programming, Finance, Legal, Business Affairs, BE agencies/production companies, clients and their respective agencies
• Prioritize and track opportunities; manage opportunity timelines, workflow and report team progress to Vice President on regular basis
• Manage analysis of property post completion, working with research and sales team to deliver accurate results and growth opportunities to future.

Qualifications

Qualifications:
• At least 10 years' experience in creative roles in advertising sales marketing within the television industry, advertising agency, or digital company with ad supported revenue or highly related experience
• Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing or branded content campaigns from creative problem-solving brainstorms through flawless execution
• Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
• Experience in digital solutions a must and experience with new digital platforms or products highly desired
• Entertainment or media experience preferred
• Bachelor's Degree, or equivalent work experience
• Thorough knowledge of Microsoft Word, PowerPoint, Excel, and Adobe Photoshop and a working knowledge of SharePoint & Salesforce

Requirements:
• Must be willing to work in New York, NY or Los Angeles, CA
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccina

[more...]

Jobcode: Reference SBJ-gqbzxx-44-197-230-180-42 in your application.