Director, Marketing - One Platform Creative Development

Job Description

Director, Marketing - One Platform Creative Development (WWE)

Responsibilities

We are looking for creative problem solvers and innovative thinkers who are game to try new things, who love to both lead and collaborate and that speak the language of creatives and clients. Whether it's the latest movie release or a new menu item at a QSR, the WWE on USA is one of the best places to reach a broad audience in an entertaining and impactful way.

The Director of Brand Partnerships will be responsible for working on the WWE brand across a multitude of NBCU platforms and with the WWE organization itself to develop and execute revenue generating marketing solutions for clients that entertain & inspire our audiences and fans. Reporting to the Vice President of Brand Partnerships, this position will play an active role in supporting the creation, management, and oversight of marketing partnerships from ideation through final delivery. This position can be based in NYC or Los Angeles.  

Duties and Responsibilities

CREATIVE DEVELOPMENT & EXECUTION
• Lead team responsible for the development and positioning of new integrated marketing opportunities: identify new on-air opportunities that can tie to other NBCU WWE related properties across multiple platforms, and deliver evergreen solutions that will serve as compelling thought starters for client conversations and proactive sales support
• Develop strategy and oversee execution of multi-platform partnership campaigns, working with internal creative, legal and other cross-functional teams and the WWE organization itself.
• Handle RFP management from idea generation through deal close, working with Marketing, Sales, Client or Agency Partnership teams and show production teams.
• Develop new and non-traditional revenue driving packaging strategies for WWE on USA
• Educate internal constituents on marketing solutions and drive top of mind awareness of WWE offerings within sales organization
• Responsible for development of the team (2 reports)

PARTNER COMMUNICATION & FACILITATION
• Serve as the primary interface with the WWE organization as our partner to ensure we are upholding and growing the WWE brand
• Cultivate relationships with all appropriate internal groups (sales, marketing, research, editorial, branded content, etc.) to facilitate efficient and transparent communication
• Oversee daily communication with internal and external parties, including Sales, Production, Consumer Marketing, Programming, Finance, Legal, Business Affairs, production companies, clients, and their respective agencies
• Prioritize and track opportunities; manage opportunity timelines, workflow, and report team progress to Vice President on regular basis
• Manage analysis of property post completion, working with research, OPM and sales team to deliver accurate results and growth opportunities to future.

Qualifications/Requirements
Qualifications:
• At least 10 years' experience in creative roles in advertising sales marketing within the television industry, advertising agency, or digital company with ad supported revenue or highly related experience
• Bachelor's Degree, or equivalent work experience
• Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing or branded content campaigns from creative problem-solving brainstorms through flawless execution
• Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
• Experience in digital solutions and experience with new digital platforms or products
• Media experience preferred
• Thorough knowledge of Microsoft Word, PowerPoint, and Excel, Monday.com and a working knowledge of SharePoint & Salesforce, and Adobe Photoshop

Requirements:
• Must be willing to work in New York, NY or Los Angeles, CA
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Ability to create best-in-class, innovative client solutions with the consumer in mind
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
• Passionate about the WWE brand as well as the television/digital media space and creating best-in-class, innovative client solutions
• Demonstrated track record of leadership in dealing with conflict and problem solves in real time
• Innate understanding matrixed organizations with proven ability to identify key stakeholders needed in decision making, the ability to balance between different business unit needs – managing expectations and serving as liaison between internal and external partners.
• Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
• Strong organizational, project management, analytical and research related skills
• Excellent writing and storytelling skills
• Knowledge of media marketing, the sales process, and the creative development process
• Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients

Jobcode: Reference SBJ-g6xnpj-3-145-156-250-42 in your application.