CRM Marketing Strategy Specialist

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Position Overview

The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for Telemundo. This entails campaign development and hands-on execution of Spanish-language CRM campaigns (email, push notifications, in-app messages), closely partnering with Campaign Operations and Marketing Operations teams. The ideal candidate will be highly organized, process oriented, accountable, detail oriented, articulate, and comfortable in a fast-paced changing environment. In addition, the ideal candidate will be data-driven with a growth mindset & natural curiosity and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.

Responsibilities
• Own and execute marketing campaigns from start to finish, including setting up test plans and tracking, project managing creative, routing campaigns for approval, and reviewing performance. This will include some real-time optimization of campaigns in market.
• QA proofs, troubleshoot, and problem solve.
• Analyze marketing campaign results and make optimization recommendations.
• Create and maintain marketing campaign calendar, including relevant testing roadmaps.
• Build a strong narrative that gets to the core ''so what'' of the story by effectively summarizing actionable learnings & insights for monthly scorecard deck that is shared with senior leadership.

Qualifications

Required Qualifications:
• Minimum 2 years of experience in email and mobile marketing or related field.
• Previous experience in performance marketing, direct response marketing, or growth marketing, preferably for a large consumer facing brand.
• Highly proficient in Microsoft Excel and PowerPoint.
• Ability to read, write and/or speak Spanish.

Desired Qualifications:
• Advertising or digital marketing experience. Agency and/or entertainment experience a plus.
• Interest in the entertainment industry, especially Spanish-language entertainment
• Organized with an acute attention to detail and focus on executional excellence.
• Able to simultaneously handle multiple projects and work in a fast paced, deadline driven environment.
• Flexible, adaptable to change, and comfortable with ambiguity.
• Data-driven thinker who uses insights and analysis to guide strategies and make decisions.
• Self-starter who can work independently, is proactive, resourceful, and possesses good follow-through.
• Ability to interface with colleagues from various disciplines including brand marketing partners, campaign operations, marketing operations, MarTech, and Decision Sciences. Exceptional interpersonal, communication, analytical, and project management skills required.
• Experience with project management tools like AirTable or Smartsheet.
• Experience with data reporting tools like Tableau, Domo or Amplitude.
• Experience with CRM platforms like Iterable or Braze a plus.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Salary Range: $80,000 - $100,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

Jobcode: Reference SBJ-gxexkj-18-191-44-23-42 in your application.