Director, Insights & Research

Job Description

Responsibilities

As a marketplace leader NBCU ad sales prides itself on its success in building solutions which have helped reshape the industry. In 2021 a key priority of Ad Sales is to build a team comprised of Client Strategy & Insights professionals to help redefine how we talk about ourselves in the marketplace, with all our top clients and accounts.

In response to this business goal we are formulating a new team of research professionals focused on the development of thought-provoking insights that help clients inform media decisions and achieve their business objectives. This leader will be focused on leveraging proprietary and syndicated data sources to help develop the client-centric narratives and got-to-market messaging that drive revenue to NBCU. Furthermore, this role will be focused on liaising with internal and external stakeholders to develop learning opportunities and deliver insights solutions to the marketplace.

The Director of Insights & Research will be responsible for a small team of researchers and should be ready to help guide them and navigate their careers. This role will require an individual who excels at research methods, has a pulse on media trends, and vastly understands the role of data in media. The role will be jointly responsible with other stakeholders for NBCU external facing published thought-leadership. A charismatic individual who can interface with external stakeholders, trades, clients and agencies alike, would be highly desirable.

You should be interested in this role if you feel you meet most of the above criteria, and want to help reshape how we talk about the role of premium content in the marketing ecosystem. It's a role for folks ready to learn new things, share their POV with the industry and collaborate with some of the biggest players across all of media. If you are liking for a vibrant, exciting, collaborative environment to share your expertise – you may have just found your next job.
• Partn er with the VP of Insights & Research to develop a narrative and POV on how consumers interact with media brands and marketing messages and the implications of those behaviors for NBCU ad sales clients
• Work on initiatives which will help reshape how we talk about NBCU across the ads marketplace: proprietary research, go-to-market presentations, published thought-leadership documents, etc.
• Leverage analytics, research and data to create compelling narratives, impactful sales presentations, and proprietary research tools
• Cultivate relationships with internal & external partners alike to evaluate new data sets with the lens of driving insights, demand and revenue
• Partner with Sales & Marketing to develop results-focused and insights-led positioning to the marketplace leading to future revenue generation
• Manage, mentor and coach a high-performing team of managers and analysts, with a focus on both day-to-day project oversight and long-term career growth

Qualifications/Requirements
• 7+ years of experience in research, measurement or insights within the media industry, ideally with direct experience in linear and digital TV
• Experience directly leading a team
• Bachelor's degree required
• Expertise in analyzing TV and digital video performance using traditional and non­traditional approaches and data sets
• Deep knowledge of content and offerings across video landscape
• Outstanding project management and time management skills
• Excellent research and analytical skills: ability to structure analysis and correctly interpret data to create a compelling narrative that accurately addresses the business challenge at hand
• Strong writing skills; ability to take data and transform it into a well-fleshed out trends and insights – documented clearly and concisely
• Understanding of quantitative/qualitative research methodologies, survey design and analysis
• Experience partnering with a fast-paced, high performing sales team and comfortable in a client-facing role / presenting directly to external parties
• Proficiency in TV and digital applications and other syndicated research tools (Nielsen, TV Brand Effect, Lake 5, comScore, Adobe Analytics, MRI, etc.)
• Proficiency with research tools such as eMarketer, Statista, and more.
• Master of Microsoft Office suite (PPT, Excel, Word)

Desired Characteristics
• Ability to drive big data analyses, creative storytelling, data visualization and presentation development with a client mindset
• Solid analytical skills - a strategic, critical thinker who is focused on creating actionable insights
• Self-starter and proactive thinker with an innate curiosity, bias for action and desire to push beyond the status quo
• A proven multitasker - ability to manage numerous projects independently in a fast-­paced, deadline-driven environment
• Comfortable with ambiguity
• Rigorous attention to detail
• Extremely strong writing and communication skills
• Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments
• Experience in the Multi-Cultural marketplace a plus
• Spanish speaking a plus

Eligibility Requirements
• Must be willing to work in New York, NY
• Willingness to travel
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Jobcode: Reference SBJ-g3x239-3-128-199-210-42 in your application.