Director, Digital Sales Marketing and Strategy - Skycastle

Job Description

Responsibilities
NBCU Skycastle is seeking a Director of Digital Sales Marketing and Strategy to execute a communication strategy around the success of NBC Spot On and our other digital platforms. The fastest growing division within NBCU Local, NBC Spot On is the advanced video advertising solution built to reach targeted local audiences at scale. This individual will be tasked with:
• Developing, communicating and executing an internal education strategy and an external promotion strategy for NBC Spot On and NBCU Local's digital offerings.
• Staying current and ahead of all changes in the digital / streaming offerings at NBCU, adapting materials appropriately and communicating all updates to sales and marketing teams, maintaining materials in Skycastle SharePoint sites
• Staying ahead of the competitor landscape, crafting best-in-class materials positioning NBCU Local as a leader in the space, and clearly communicating our key differentiators and leveraging data-driven insights.
• Authoring and presenting NBC Spot On best practices for clients, digital industry expert pieces and offerings updates for distribution internally / externally as appropriate on various B2B communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) that support division's strategic goals, key initiatives and product enhancements
• Collaborating and engaging with Sales and Marketing teams to ensure that appropriate digital executions are fully integrated into all client presentations
• Working alongside NBC Spot On sales and business leadership to effectively position the brand as a leader in the space
• Partnering with the NBC Spot On, Research, Skycastle Marketing and Digital Innovation teams to create data-driven sales opportunity PPT decks with market/audience/category/competitor insights, presenting to sales / marketing teams

Qualifications/Requirements
• Applicants must have a deep understanding of and passion for digital sales marketing and the TV and streaming advertising space with experience in creating media campaigns on digital, social, and streaming platforms.
• The ideal candidate will have a proven track record of innovation in the digital space, and demonstrate competence in a variety of skills as outlined below, with the ability to handle multiple projects simultaneously.
• Fluency in the role of multi-platform applications (digital, mobile, OTT/CTV, social media) in both sales marketing and B2B campaigns, with a passion for professional engagement with these platforms
• Expertise and passion for digital and TV streaming industry
• Superior writing and oral communication skills and a sound understanding of linear, digital, and social advertising/marketing
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides; the ability to think creatively, communicate ideas effectively with relevant imagery and an eye for design/layout
• Passion for analytics and data, and the ability to translate insights into compelling visual stories
• Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, ability to execute projects of all sizes with vision & purpose, and takes constructive criticism in stride
• High degree of proficiency with full Microsoft Suite (e.g. Microsoft PowerPoint, Word, Excel, Teams, SharePoint, etc.)
• Four-year college degree in marketing or related field is preferred
• Five+ years of related experience in digital marketing preferred; experience in sales marketing, marcom and/or communications is also beneficial
• Must be willing to submit to a background investigation
• Must be willing to work in Universal City, CA or New York City, with flexibility to work a hybrid schedule from home and in the office
• Willingness to work evenings and weekends at times
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics
• General understanding of advertising marketplace across various platforms
• Experience coordinating speaking engagements at national digital media/technology conferences a plus
• Demonstrated success in marketing communications/marketing strategy/strategic thinking/branding
• Experience developing and implementing strategic digital communications on websites and social media on behalf of a large organization
• Knowledge of HTML and Adobe Photoshop
• Positive and proactive attitude with strong collaboration skills and team-focused mindset
• Fluent in speaking and writing Spanish is a plus

Jobcode: Reference SBJ-re4kj1-3-145-151-141-42 in your application.