Director, Content & Consumer Insights

Job Description

Responsibilities
NBCUniversal is looking for a Director of Consumer Insights to design, execute and socialize primary research insights across a variety of brands including NBC, Bravo, E!, USA, SYFY, Oxygen, and Universal Kids.

This position will work closely with groups across the organization – including content development, production, marketing, brand strategy, press, and Peacock – to represent the opinions, attitudes, preferences and behaviors of a wide range of consumers. This individual will be a critical player within the Insights team tasked with executing primary research and conducting robust analysis in support of the team's strategic objectives. In this role, you will report to the Vice President of Consumer Insights and work with stakeholders across the organization with a core area of focus that includes unscripted content, brand tracking/strategy, and media landscape trends.

RESPONSIBILITIES:
• Plan and conduct custom qualitative/quantitative research projects (such as online surveys, focus groups, online communities, etc.) including pilot tests, concept/casting tests, series maintenance, talent evaluations, brand research, etc.
• Lead the team's brand tracking program, including design, implementation, and maintenance of a cross-brand tracker. Likewise, collaborate with marketing leaders to help build brand and audience-building strategies, craft positioning, and evaluate media and creative strategies.
• Ideate and execute big-picture strategic projects, examining larger genres, themes, trends, and/or research frameworks to drive the long-term strategy of our brands.
• Supervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, and data output, and troubleshooting issues as they arise.
• Consult with internal clients on their various initiatives, drawing on overall knowledge of viewers and best practices gleaned through research.
• Integrate primary insights with other types of data, pulling together findings to create an integrated narrative, and contextualizing viewer attitudes and opinions in behavioral data.

Qualifications/Requirements
• Bachelor's Degree
• 7+ years in market research, ideally in a content and/or media-related field

Desired Characteristics
• Genuinely curious and self-motivated; ready to solve stakeholder problems through creative research design and analysis
• Highly organized, with an ability to juggle multiple projects at any given time without sacrificing quality/nuance
• Extremely strong analytic skills - not just reporting directly on what viewers say, but making linkages between answers and contextualizing in other research to ''read between the lines''
• Stellar presentation skills, both in large meetings and day-to-day consults with internal clients and senior executives
• Strong familiarity with the TV landscape, particularly unscripted content
• Comfort writing about non-primary research data sources (Nielsen, digital, social) preferred
• Very strong writing skills, with close attention-to-detail
• Background in statistical analysis and/or data visualization platforms is a plus

Jobcode: Reference SBJ-dyow03-3-147-73-35-42 in your application.