Full Time Job

Director, Attribution


New York, NY 07-16-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

NBCUniversal is looking for a Director of Attribution to join the NBCU Ad Impact team. S/he will work closely with the Vice President of Advertising Impact to: 1) shape the strategic roadmap for advancing ad effectiveness measurement capabilities, 2) enable cross platform and full funnel attribution of media efficacy for the NBCU portfolio of media properties. This role will lead campaign measurement efforts that help evaluate the success of advertiser campaigns and optimize media plans across the NBCU One Platform to drive positive impact on business outcomes. The right candidate will have a passion for media and advertising, an interest in cross platform ads measurement, the ability to use data science and analytics to develop actionable insights and effectively tell a story on behalf of advertisers.

Responsibilities include but are not limited to:
• Apply data science and analytics methods to measure the impact of advertising across the NBCU One Platform (inclusive of linear TV, digital and social media)
• Partner with cross functional teams to develop and deploy state of art full funnel and cross platform attribution solutions for a wide range of industry verticals
• Create advertiser campaign measurement plans and recap reports that leverage best-in-class capabilities and communicate insights with compelling visualization
• Engage with third-party vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadline
• Support senior sales leadership to maximize yield and hit revenue goals by demonstrating the effectiveness of advertiser spend across the NBCU portfolio
• Respond to client objectives with solutions that tap into NBCU's vast resources
• Develop a deep bench of high performance data science and analytics talent

• Advanced degree in Statistics, Applied Mathematics, Econometrics, Marketing Analytics or an equivalent quantitative field
• Six or more years of experience in ads measurement at broadcast or cable networks, digital entertainment, ad-tech companies, advertising agencies or media analytics firms preferred
• Proficiency with data science tools such as SQL, R and python
• Hands on experience working with large datasets on distributed data platforms
• Familiarity with modern approaches to TV and digital direct attribution in the media industry
• Knowledge of privacy-safe advertising targeting and measurement technology preferred
• Experience working with attribution measurement vendors such as iSpot, LiveRamp / Data Plus Math, Nielsen Catalinas Solutions, IRI, Polk, Crossix and IQVIA preferred
• Familiarity with syndicated media research tools with a focus on cross platform measurement, including Nielsen systems, comScore, EDO, Phoenix TV and Digital Brand Effect, ListenFirst, Nielsen Social and YouGov a plus
• Capable of working efficiently and accurately with excellent attention to detail while handling multiple projects in a fast paced, deadline driven environment
• Capable of creative storytelling, data visualization and presentation
• Team player with strong communication and interpersonal skills
• Three or more years of people management experience preferred

Jobcode: Reference SBJ-gpme7e-3-236-84-188-42 in your application.