Digital Sales Planner, Programmatic Planning

Job Description

Responsibilities
Role

The Programmatic Digital Sales Planner will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across digital and linear properties. This role will report directly into to the Director of Programmatic Strategic Planning, managing campaign execution with clients, ad tech partners, and media agencies and collaborating with key stakeholders across the NBCU organization in order to meet revenue goals. Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.

Responsibilities:
• Work across internal departments (Sales, Planning, Ad Ops, Product, Insights & Measurement, etc.) to develop, implement, and execute programmatic campaigns across NBCU's core digital properties and the Peacock streaming service
• Team with Programmatic Account Directors to drive programmatic advertising revenue via programmatic guaranteed, private marketplace, audience targeted digital, and addressable sales channels
• Manage client relationships in close partnership with sales to deliver superior customer service
• Ensure all programmatic digital campaigns are executed correctly, including (but not limited to) deal creation/set-up, collection of assets, and liaising with internal programmatic ad ops teams to launch, manage, and optimize campaigns
• Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential
• Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director to enable resolution with client
• Serve as key internal subject matter expert on everything digital programmatic

Qualifications/Requirements
• Minimum 3 years in digital media planning or client service at entry level, with at least with 1+ years of experience in programmatic advertising sales
• Four year degree (B.A.,B.S) from an accredited college or university or equivalent experience
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Prior digital media planning / industry experience
• Knowledge of online ad technology landscape including SSPs, exchange/RTB functionality, header bidding solutions, and general industry trends
• Experience at a DSP/SSP/Agency is preferred
• Ad Serving software and tracking knowledge is preferred
• Highly analytical, strategic thinker, problem solver
• Understanding of the agency, client landscape and ad-tech environments
• Ability to interpret programmatic data patterns (delivery, bid rates, win rates, etc.)
• Highly organized and strong attention to detail
• Highly independent, motivated self-starter with ability to thrive in a team-oriented, fast-paced startup environment
• Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
• Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts for a broad audience
• Excellent time management / project management skills, with ability to manage detailed work and communicate deal status effectively to all levels
• Exceptional with Microsoft Excel and PowerPoint

Jobcode: Reference SBJ-ro3py3-18-221-85-33-42 in your application.