Full Time Job

Digital Campaign Specialist


San Diego, CA 05-21-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

Reporting to the Digital Sales Manager, The NBC 7 San Diego Digital Campaign Specialist will have three primary areas of responsibility:
Assist in the creation of digital marketing campaigns, development of creative assets, and execution of fulfillment strategies for multi-platform digital applications for NBC 7 & T20 clients
Support Sales and Marketing team by creating and optimizing digital campaigns for clients & stations
Manage the development of digital campaigns for both NBC 7 & Telemundo 20 and work with sellers to create targeted insertion orders
Accurately input insertion orders into system and oversee all aspects of digital campaign execution for both stations
Maintain strong communication with Account Executives on assets needed and digital campaign delivery
Track performance of contracts on NBC 7 & Telemundo 20 through Google DFP & FreeWheel.
Generate weekly ''missing creative'' report. Follow up on missing creative and other digital elements with agencies, clients and/or sales reps
Effectively present ideas / solutions in PowerPoint form for sales presentations / meetings
Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches.
Provide research on web traffic using DOMO to sales and news teams; incorporate Scarborough / Nielsen research as needed for sales presentations
Assist with strategic marketing and digital campaigns as requested by Marketing Manager
Update and customize marketing decks for NBC 7
Responsible for ensuring all station sponsorships and opportunities are up-to-date (internal PowerPoint presentation archives) and online (B2B site)

Minimum of 1 year of experience working with Excel, PowerPoint and Word
Basic knowledge of html and web-page creation
Bachelor's degree or equivalent work experience
Must be willing to work in San Diego
Willingness to travel and work overtime, and on weekends with short notice

Desired Characteristics

High level of organization – enjoys being organized, color coding Strong attention to detail
Problem solver / independent thinker – can take initiative and find a solution to a problem
Exceptional communication, project management and presentation skills.
Must possess the ability to manage multiple priorities at different stages in the workflow at once
Strong digital, integrated media skills - including experience with Google DFP and social CRM a plus.
Proficient in ideation, copywriting and PowerPoint design
Photoshop skills a plus
Previous professional experience in television production, ad sales or marketing, web/graphic design and digital experience

Jobcode: Reference SBJ-dy7qvk-18-204-2-146-42 in your application.

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