Creative Director, Brand Creative Marketing

Job Description

Creative Director, Brand Creative Marketing (Brand & Partnerships)

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position

Peacock is seeking an experienced, innovative, and collaborative conceptual creative leader to oversee creative marketing across the Brand and Partnerships teams. This is a unique opportunity to be at the forefront of the next phase of the Peacock Brand and create a brand belief system that will shape decisions across the company and build long-lasting emotional connections with consumers.

As the Creative Director you will be responsible for inspiring and leading a team of creative writers, producers, art directors and designers (both internally + externally) to develop and execute on the master brand positioning and strategy. You'll not only build 360, brand-centric campaigns that will drive customer acquisition, engagement and retention across all the channels but create and foster genuine brand love for Peacock.

This role will partner closely with its Brand Marketing, Partnerships and Design counterparts to maximize the impact of marketing opportunities through breakthrough, brand-defining creative. The team will also work with a growing list of best-in-class external brand partners to create the most impactful, compelling and talked about collaborations and activations in entertainment that will allow Peacock to unlock new channels and engage with new audiences.

The Person

You are an experienced, ambitious, passionate creative who will inspire, direct and lead the Brand teams to deliver big, bold, culturally potent, innovative creative work that will send ripples across the industry. You like to take big swings on ideas that are grounded in the needs of the business and help drive both short-term and long-term KPIs. You'll bring a deep experience in brand creative marketing, compelling point-of-view and perspective on what makes truly great work and have a natural talent of attracting creative talent and building world-class teams across a variety of crafts. You thrive on building authentic, truly collaborative partner relationships.

You understand brand as integral to growing the entire DTC business and craft clear creative briefs to align teams on a shared vision. You can add a crisp perspective and constructive feedback and steers to taglines, platforms, scripts, manifestos, sizzles, ads, billboards, hype reels, promos, TikToks, merch and everything in between.

You are entertainment and pop-culture obsessed, a master of understanding how entertainment and content can connect with audiences on a personal, deeper, emotional level. Whether you're a Bravoholic or Potterhead or Dunder Mifflinite or something else, you'll pack up that fandom and bring it here with you, wearing it like a badge of honor.

Qualifications

Required Qualifications:
• 10+ years of experience leading Brand Creative or Brand Partnerships marketing campaigns at a creative advertising or design agency; link to online portfolio required
• Experience collaborating and creating marketing campaigns with best-in-class Brand partners
• A successful track record for translating strategy and marketing briefs to inspiring, innovative creative campaigns that drove user acquisition and engagement and contributed to brand love
• A proven history of developing 360 creative strategies across all platforms and inspiring work for a challenger brand in order to differentiate in a crowded marketplace.
• Direct experience building relationships and collaborating with cross-functional partners (media, marketing, creative ops), internal creatives (art directors, writers, producers) and external agency partners.

Desired Qualifications:
• Strong track record of success attracting, building, leading and retaining passionate and talented creative teams and finding best-in-class agency partners
• Proven ability to proactive solve creative problems, self-motivate and work independently as well as collaboratively.
• An exceptionally creative thinker and communicator with an inquisitive mind that is comfortable and passionate about the intersection of strategy, media, marketing, consumer insights and creative.
• Ability to influence at all levels of an organization, utilizing interpersonal skills and the ability to work flexibly across departments as well as manage internal and external partners in a dynamic and high-pressure environment; able to evangelize the brand platform & champion creative work across cross-functional teams, including senior leadership.
• Extensive experience making creative decisions in real-time, including developing messaging, positioning, voice and targeting audiences based on qualitative and quantitative research, analyzing performance data and applying that information to creative work accordingly.
• Strong track record of interacting and working with multiple stakeholders and partnering collaboratively with brand marketing, partnerships, design, creative ops and consumer insights teams.
• Exceptional presentation, verbal, and written communication skills.
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Jobcode: Reference SBJ-d9yq24-18-216-32-116-42 in your application.