Audience Insights Director

Job Description

Responsibilities
NBCU is seeking an experienced insights-driven person that will come to lead the Content Insights, Sales Insights, Consumer Insights, and Digital Insights functions for the division. The role will form part of the Strategy and Insights team but will have cross-functional responsibilities.

The ideal candidate would have a solid background managing the different roles that entail an insights team, particularly as it pertains to media research.

Job Duties
• Lead the Insights teams, each of which has its own areas of focus and stakeholders: Content Insights, Sales Insights, Consumer Insights, Digital Insights
• Partner as an in-house consultant to key stakeholders such as Ad Sales, Affiliate Sales, Content Programming, Marketing & Creative, and Digital Publishing by providing them insights support to help drive higher audiences and revenue, including but not limited to: programming strategies, sizing markets for marketing initiatives, defining and understanding the viewer experience, defining ways to measure client campaigns that can result in increased revenue
• Be the expert in what are the latest audience trends that are driving viewership in each market (e.g. Mexico, Brazil, Colombia, Chile, Argentina, CenAm) across all screens and platforms
• Create the vision for insights reports we will need for understanding both linear and digital audiences by combining syndicated research data (e.g. Kantar IBOPE, TGI, ComScore), first party data, and data visualization software (e.g. Tableau, Power BI, etc.)
• Determine the correct KPI's to grow our audiences appropriately across platforms
• Contribute data-driven insights for developing successful sales strategies
• Identify the qualitative and quantitative information relevant to advertisers for making marketing and media spending decisions
• Collaborates with the sales team presenting to clients on the most relevant pitches and client events
• Lead project and define methodology for all quantitative and qualitative ad hoc studies, such as audience segmentations, brand studies, program testing, concept testing, behavioral analyses, product/category consumption studies, and others
• Manage the relationships and negotiations with our media and consumer research vendors
• Help in managing the budget tied to Insights
• Foster an audience-obsessed environment within the company and educating peers on all things related to media metrics and its best practices, as well as constantly sharing the latest insights
• Supervise, train, and mentor the Insights team
• Help in the development of status presentations for the Board and management team
• Be the main representative of NBCU in industry research-related meetings where audience measurement methodologies are discussed, evaluated, and decided

Qualifications/Requirements
Basic Qualifications
• Fully fluent in English and Spanish is a must, Portuguese is a plus
• 8+ years of relevant media research experience required including TV, cross platform, agency or consumer research
• 5+ years of managerial experience
• 2+ years of experience supporting a TV network group or OTT platform
• Bachelor's degree in advertising, communication, economics, management information systems, marketing, mathematics, media, psychology, statistics, or related field

Additional Job Requirements
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in Miami

Desired Characteristics

Desired Qualifications
• Advanced study in Business or Data Analytics
• Experience managing a budget and negotiating
• Strong quantitative and qualitative skills, including both analytical abilities as well as math proficiency
• Strong presentation, communication, and writing skills, both in English and Spanish
• Deep knowledge of the competitive media landscape across the different Latin America markets, preferably Mexico, Brazil, Colombia, Argentina, and Chile
• Proficient with TV and digital metrics tools, such as Kantar IBOPE, TGI, ComScore, Adobe Analytics, Social Bakers, Brandwatch
• Advanced knowledge in Microsoft Excel and PowerPoint
• Intermediate knowledge in Data Visualizations tools (such as Tableau, Power BI, and Domo)
• Ability to identify, distill, and articulate clear and actionable brand stories, insights and recommendations from a variety of data sources
• A proven multitasker - ability to manage numerous projects independently in a fast-¬paced, deadline-driven environment
• Knowledge and understanding of the television industry relevant to broadcast, cable and new media, including research terminology and methodology
• Self-starter and proactive thinker with an innate curiosity, bias for action and desire to push beyond the status quo
• SQL, Python, and/or R knowledge is a plus, but not required
• Facebook analytics, Auditsa, Google Analytics experience preferred
• Experience leading qualitative studies

Jobcode: Reference SBJ-r1pq0m-3-134-78-106-42 in your application.