Account Director - Programmatic Partnerships

Job Description

Responsibilities

This is a critical role with a wide range of responsibilities, including:
• Delivering against multi-hundred million dollar programmatic revenue and upfront digital budgets
• Creating, executing, and managing OTT and Connected TV programmatic campaigns
• Serving as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and NBCU specific capabilities. Serve as the primary resource for internal teams and sales colleagues across business units
• Prospecting and driving new demand and revenue through Private Marketplace and Programmatic Guaranteed activation methods
• Leading programmatic selling efforts to all relevant buy side advertising partners: DSPs, Agency PBUs & Precision groups, brand marketers
• Cultivating existing programmatic & partner relationships to maximize revenue opportunities
• Collaborating with strategy, campaign management, product, and operations to manage deal health, trouble-shoot as needed, provide bid guidance, and be solutions-forward on how to increase revenue through deal optimization
• Ensuring timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek to prevent delivery and performance concerns
• Educating clients as well as management and oversight with regards to programmatic platforms, products, and campaign best practices

Qualifications/Requirements
• 8+ years in digital advertising, with 6+ years of direct experience in the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, CTV platforms)
• In-depth experience in programmatic video and OTT & CTV sales, including strong grasp of OTT monetization and measurement
• Deep understanding of the online advertising ecosystem including audience targeting, the programmatic landscape, and different media types, with a specific emphasis on Video/OTT
• Understanding of the technologies behind programmatic monetization

Desired Characteristics
• Organic desire to continually learn about and stay up to speed with industry trends and new areas of revenue growth
• Expertise in creating value and differentiation in the market and understanding where, why, and how clients are focused on audience targeting, automation, and decisioned media
• Senior-level relationships across the OTT ecosystem with all major programmatic players (agencies, in house teams, DSPs.). Deep understanding of the agency and client landscape, as well as ad-tech; comfort driving opportunity in all contexts
• Ability to interpret programmatic data patterns and bid metrics (delivery, bid rates, win rates, etc.)
• Outstanding communicator with excellent interpersonal skills. Team player with the ability to communicate and translate technical concepts clearly, concisely, and effectively, both in writing and verbally, with management and cross-functional teams, for both technical and non-technical audiences
• Ability to take a data-driven and consultative approach to maximizing revenue across a broad portfolio of premium properties on all platforms
• Highly analytical, strategic thinker, problem solver with strong attention to detail
• Comfortable supporting a large book of business across a wide variety of clients and agency accounts
• Entrepreneurial team player with strong interpersonal skills and work ethic with ability to work in a fast-paced, exciting environment. Ability to thrive in a team-oriented startup environment
• Ability to work independently with internal and external teams to make decisions and maintain forward momentum and lead projects independently from start to finish,
• Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts clearly and concisely for a broad audience

Jobcode: Reference SBJ-d8z81m-216-73-216-12-42 in your application.