Coordinator, Consumer Engagement

Job Description

Freelance Coordinator, Consumer Engagement – NBC Sports

Responsibilities

NBC Sports is seeking a Coordinator to assist with managing planning and execution of direct-to-consumer marketing initiatives across TV, Digital, Email, Social and Partner channels and assist with performance metrics. The role will join the Consumer Engagement Marketing team and work toward the main objective of successfully acquiring and retaining NBC Sports Gold subscribers. The role collaborates and works with the Direct-to-Consumer Business team, Product Development, Design, Content Services, Research and sports partners. The position will report to Senior Director, Brand Marketing.

Responsibilities:
• Develop and execute marketing plans for PGA TOUR LIVE and NASCAR TrackPass. Secure inventory across NBC Sports and Sport Partner channels, as well as, monitor Paid Social and Search campaigns
• Propose marketing copy and request NBC Sports Gold creative assets including static and videos
• Deliver assets internally and externally assuring unique tracking
• Build, manage and grow strong sport partner relationships
• Create and maintain joint promotion plan and identify new opportunities to promote NBC Sports Gold
• Assist in developing and maintaining comprehensive reports detailing key marketing metrics and providing insights and recommendations
• Assist in NBC Sports Gold sunset planning and migration to Peacock, NBCUniversal's streaming service

Qualifications/Requirements
Basic Qualifications
• Bachelor's Degree in Marketing, Communications, Digital Media, Business, or a related field
• Minimum one (1) year relevant work experience, including internships

Eligibility Requirements
(note job #: )
• Willing to work overtime and be flexible with hours as needed
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.

Desired Characteristics
• Ability to work independently, as well as part of a team, and take direction
• Must be detail-oriented and able to handle multiple projects simultaneously
• Must have a strong work ethic and positive attitude in a fast-paced environment
• Innovative and creative thinker
• Detail and deadline oriented
• Builds strong relationships to help navigate and execute across teams
• Proactive, positive, reliable, incredibly dedicated, with tremendous follow-through
• Passionate about sports and the live sports conversation
• Knowledge and interest in digital marketing and social media
• Skilled communicator, both written and verbal

Jobcode: Reference SBJ-r18x80-3-141-152-173-42 in your application.