Full Time Job

Brand Marketing Coordinator

NBC News

New York, NY 11-09-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Responsibilities

NBC News is seeking a core team member for consumer-focused marketing communications for TODAY and Dateline. This role supports the team responsible for strategic brand marketing activities including daily advertising and promotion, consumer events, and digital and cross-platform marketing. They will report into the Senior Manager, Brand Marketing and will have the opportunity to work closely with the larger NBC News Marketing team.

Responsibilities:
• Support brand marketing team on the development and execution of daily consumer-focused marketing communications
• Maintain an organized, up-to-date asset library and coordinate and distribute brand creative assets for internal and external partners
• Manage requests from cross-company departments (local affiliate, cable affiliate, ad sales marketing, and digital) to create and distribute creative assets to be used in various channels for brand promotion
• Work with Creative & Media teams on digital marketing asset creation and delivery
• Oversee asset development for key initiatives such as the TODAY Summer Concert Series
• Learn and manage the CRM database system, used to communicate with TODAY newsletter subscribers
• Monitor and report on competitive marketing activity
• Maintain an overall knowledge and understanding of marketing priorities and deliverables, including the status of active projects
• Attend News Marketing events and serve as a brand ambassador and event support staff, as applicable
• Help promote NBCU DEI initiatives with tactical marketing support
• Assist with organizing departmental activities, meetings, and presentations

Qualifications/Requirements
• Minimum 2 examples of previous work experience within relevant field preferred including internships (media organization, advertising/media agency, etc.)
• Bachelor's Degree or equivalent experience
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States

Desired Characteristics
• Passionate about marketing/advertising and have a strong desire to learn core foundational marketing skills like creative evaluation and how to translate consumer insights into marketing strategy and creative marketing tactics and communications
• Eager to work in the fast-paced, ever-changing news marketing world and excited about TODAY/lifestyle news and Dateline/true crime brands
• Organized and solution-oriented, with a high level of attention to detail and follow-through
• Ability to prioritize and juggle numerous projects and deadlines
• Self-motivated with the ability to work both independently and with a team
• An excellent communicator with a strong ability to conduct effective in-person and email communications
• Comfortable with, and interested in, modern methods of content consumption (streaming, podcasts, social) and marketing

Jobcode: Reference SBJ-d81x7x-54-158-251-104-42 in your application.