Full Time Job

Coordinator, Franchise Social


New York, NY 03-11-2021
  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

Overview and Responsibilities

We are seeking a creative and high energy Coordinator of Digital Strategy & Fan Engagement for the MTV Entertainment Group to oversee social platforms across several MTV, VH1, CMT, TV Land, Paramount, and Pop TV Shows. This candidate will help us craft and create groundbreaking social content that drives awareness and engagement for a select number of shows. Collaborating with on-air production, programming, brand creative, talent and press, they will represent the team day in and day out!

• Support the Social Media Manager on assigned shows
• Draft impactful, timely, engaging and consumer-facing posts for assigned shows and projects
• Execute social media strategy that engages viewers to grow new audiences
• Maintain social platforms for assigned series including, but not limited to Facebook, Twitter, Instagram, Snapchat, Tik Tok and more
• Work closely with YouTube team
• Drive audience engagement and growth
• Create assets for series including gifs, images, memes and video content
• Maintain content calendar for series in coordination with Social Media Manager
• Grow show's presence and engage with fans across platforms
• Incorporate sponsored materials when necessary into social content
• Live-tweet assigned show

Basic Qualifications
• 1-2 years of digital/social experience, preferably within a production setting
• Large interest in pop-culture, with knowledge of what's trending!
• A deep understanding of all social media including Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube (and other emerging platforms)
• Strong knowledge of and personal connection to MTV brand and franchises
• Strong working knowledge of Premiere/Final Cut and Photoshop

Additional Qualifications
• Excellent writing and interpersonal communication skills, ability to create a voice for a show/brand
• Applicable experience working on production/television and/or live on-air events
• Ability to design social images for distribution including, gifs and memes
• Track record of developing experiences that drive engagement in social media
• Strong problem solving skills