Full Time Job

Brand Marketing Coordinator


New York, NY 03-02-2021
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Brand Marketing Coordinator supports MSNBC's Brand Marketing team in driving multi-platform growth of the MSNBC brand and show properties. S/he will report to the Manager of Brand Marketing and work closely with members of the broader MSNBC Brand team and NBC News & MSNBC Marketing department.

• Support the development and execution of topical promotion and cross-platform marketing campaigns for the MSNBC brand and shows, across all touchpoints
• Collaborate with internal Creative, Production and Media teams on asset creation and delivery
• Be a voracious consumer of MSNBC content; actively identify content to leverage for promotional use
• Maintain an up-to-date library of creative assets and talent photography; coordinate and distribute assets as needed to internal and external partners
• Maintain an understanding of marketing priorities and deliverables, including the status of active projects
• Work with partner departments, including Digital, Social, PR, Sales, Programming, and Content Distribution, to ensure quality in communication of MSNBC and show brands
• Strategize innovative, non-traditional ways to fuel multi-platform audience growth and brand affinity; focus on gaining and retaining younger consumers
• Monitor multi-platform audience trends with a suite of measurement tools
• Assist with organizing department activities, meetings, and presentations

• 2+ years professional marketing experience, including marketing or content creation for digital and social platforms
• Strong organizational skills, attention to detail, and ability to prioritize in a fast-paced environment
• Avid consumer of digital and social content
• Excellent written and oral communication skills
• Self-motivated, creative and solution-oriented approach
• Passion for politics and strong grasp of news and current events
• Curiosity and passion for learning
• Positive, collaborative attitude
• Readiness to work outside standard business hours when necessary, including on weekends