Senior Manager, Influencer Marketing

Job Description

Thank you for considering the Senior Manager, Influencer Marketing role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow. The company is behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally, including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

The Role:

We're seeking a strategic and culturally connected Senior Manager of Influencer Marketing to lead talent collaborations for two of the world's most iconic preschool brands: CoComelon and Blippi. This role will be responsible for shaping and executing impactful campaigns and partnerships with influencers, creators, and celebrities that build brand love, buzz, and cultural relevance.

The ideal candidate is a proactive leader with deep talent marketing experience, strong industry relationships, and a passion for storytelling through creators and culture.

This position requires in-office attendance 5 days a week; our hours are 8:00 AM and 5:00 PM.

📍Los Angeles, CA | 💰$105k - 140k | Full time

Responsibilities:
• Lead and manage all current and future talent collaborations-including influencers, creators, and celebrities-from outreach and deal structuring to creative activation and reporting.
• Co-develop and co-execute standout brand experiences and events-both locally and globally-across social, digital, and in-person formats.
• Create culturally resonant campaigns and content in partnership with talent that drive fan engagement, earned media, and emotional connection to Moonbug IPs.
• Identify, pitch, and negotiate strategic partnerships across brand, media, music, and influencer spaces that align with our brand values and audience.
• Build and maintain a robust pipeline of talent to support ongoing and future projects.
• Lead and nurture relationships with external talent agencies, music labels, managers, and industry professionals.
• Serve as the primary point of contact for talent and talent teams from initial pitch through execution, ensuring a seamless experience and successful brand integration.
• Collaborate cross-functionally with Brand Marketing, PR, Creative, Legal, Brand Partnerships, Music, and Production to align on priorities and integrate talent into broader business and franchise initiatives.
• Define and track success metrics (KPIs) for each campaign, ensuring programs deliver on brand and business objectives.
• Manage timelines, campaign budgets, contracts, and legal reviews for all talent-led initiatives.
• Work closely with the Legal team to ensure all agreements secure maximum value, brand protection, and appropriate usage rights for Moonbug IP.
• Stay deeply informed on talent trends, emerging platforms, and cultural movements to ensure Moonbug brands remain top of mind with modern families and millennial/Gen Z parents.
• Perform other duties as assigned in support of the broader Marketing and Franchise teams.

Requirements:

Required Skills/Qualifications:
• 5+ years of experience in influencer marketing, talent partnerships, or entertainment marketing-preferably within a family, lifestyle, or youth-focused brand.
• Proven success leading creator- and celebrity-led campaigns from concept through execution.
• Strong network of influencer and talent relationships, including agents, managers, and creators across platforms like YouTube, Instagram, and TikTok.
• Experience managing event-based activations, digital campaigns, and integrated influencer programs.
• Excellent project management and organizational skills; ability to juggle multiple high-profile initiatives at once.
• Deep understanding of cultural trends, digital media, and family/parenting audiences.
• Collaborative team player with excellent communication and relationship-building skills.
• Comfortable navigating contracts, usage rights, and working alongside legal teams.
• Passion for Moonbug's mission and IP, and excitement about creating joyful experiences for modern families.

Jobcode: Reference SBJ-bxw3ek-18-97-14-85-42 in your application.