VP Brand Strategy - Marketing and Creative Solutions

Job Description

Company: Live Nation

Department: Live Nation UK Marketing Partnerships

Location: Farringdon, London

Reports to: SVP, Marketing & Creative Solutions

Working Hours: Full time, permanent. Some evening and weekend working might be required particularly around festival season.

Live Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with nearly 500 million tickets sold and more than 12,500 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 30,000 shows annually for nearly 4,000 artists in 40 countries. Artist Nation Management is one of the world's leading artist management companies, representing more than 350 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 1,000 brands enabling advertisers to tap into the over 90 million fans Live Nation Entertainment delivers annually through its live event and digital platform

We are a business where talent and enthusiasm thrive and are proud of the positive and inclusive culture we have nurtured – one where we all can play an active role. We take care of our own and give our people every opportunity to develop their careers and enjoy the benefits of working in a diverse business that operates in over 40 international markets.

Who Are You?

You are a passionate and highly motivated individual looking to work in a fast paced and creative environment where your talents can grow. You will embrace the opportunity to work in team that consistently delivers excellence whilst continuing to innovate and grow. If you have an entrepreneurial spirt and enjoy working in an environment that is diverse, challenging and gives you scope for professional and personal development please read on!

Role Description

Live Nation UK's Marketing Partnerships Division is looking for a VP of Brand Strategy.

This new role will help us develop breakthrough ideas and new platforms for prospective and existing brand partners through the power of live music and Live Nation's arsenal of assets across live events, social media, data, content and more. You'll get to flex your 'art + science' skills, blending strategy, storytelling and our proprietary research to solve brand's business challenges in collaboration with the Marketing & Creative Solutions team and senior leadership. You'll also help our SVP Marketing & Creative Solutions shape commercial vision and guide us into the future.

Live Nation UK Marketing Partnerships architects, sells and manages the company's national corporate sponsorship programs with the world's most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation's business including venues, festivals, ticketing, artists, content, digital/social media, promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/.

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to reach brand's business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation's arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.

What the role includes
• Ownership of brief for special projects - from understanding objectives, to gathering the right data and insights to build foundation, to project brief authorship and presentation, to helping shape and guide the work in collaboration with core team members. The SVP Marketing & Creative Solutions will offer guidance and oversight in some cases, and partnership in others.
• Lead immersion and ideation sessions with prospective / existing clients, driven by fan insights and designed to develop a brand's role in music and long term Live Nation partnership
• Manage our in-house research & insights team and drive the roadmap of key research studies and initiatives based on commercial goals and marketplace trends to drive business and long term value to strategic partners
• Provide strategic framework for long term partners and develop comms strategy that brings ideas to life throughout the complete fan journey and across multiple platforms
• Collaborate with the Marketing & Creative Solutions team and other stakeholders to push the possible whilst understanding execution and measurement feasibility (timelines, budgets, stakeholder considerations, etc)
• Collaborate with SVP Marketing & Solutions and leaders across the team on:
• Competitive investigation and analysis
• Launching initiatives that promote Live Nation as a forward-thinking strategic partner and marketplace leader year round
• Positioning Live Nation for today; responding quickly to trends and culture
• Shaping vision for the future

Who you are

Competencies / Skills / Knowledge / Experience
• Depth of experience in:
• Marketing strategy (agency experience a strong plus)
• Authoring concise and impactful briefs and presentations (internal and client facing, crucially)
• Working with and driving qualitative and quantitative research
• Turning data and research into a compelling story that focuses output
• Comms strategy to help teams expand ideas across multiple platforms and touchpoints throughout the music fan journey
• Exceptional presentation and storytelling skills; strong presence
• Knowledge of and passion for marketing trends, culture, music, tech
• Line management experience focusing on professional development

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Naturally curious
• Critical, active listener
• Highly collaborative in nature, team player
• Authoritative and able to gain consensus across cross functional teams to push ideas and initiatives forward in an inspiring way
• Sense of urgency; ability to prioritise and hit deadlines consistently, keeping projects on track
• Adaptable; ability to move between various brand categories with ease and take on feedback positively and collaboratively
• A highly motivated, tenacious and conscientious individual who takes pride in delivering work to the highest standard of excellence

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The Company

APPLICATION DEADLINE: 24th August 2022. We reserve the right to close applications at any time.

Jobcode: Reference SBJ-rvp0om-3-138-114-38-42 in your application.