Sr. Director, Integrated Marketing

Job Description

JOB DESCRIPTION – Sr. Director, Integrated Marketing

Location: New York/Los Angeles

Division: Marketplace & Resale

Line Manager: SVP, Marketing- North America

Contract Terms: Permanent/Full-time

THE TEAM

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

Ticketmaster is looking for a passionate and strategic leader to join our growing Marketing team in North America. You are a brand strategy expert, a seasoned storyteller, and someone who excels working cross-functionally to drive consistency across the marketplace. You are excited about the chance to grow at an evolving organization and have extensive experience driving brand building initiatives. You possess a ''can-do'' attitude and are not afraid to navigate a complex and fluid environment. You're able to see the bigger picture, but also dive in deep to finesse even the smallest of executional details. You are a natural born leader, but someone who understands the importance of collaboration and teamwork, all while pushing the boundaries of what's possible. You are knowledgeable about what's current, but even more excited about what's next. You are a humble leader who gets the job done.

As the Head of Integrated Marketing, you will provide direct management of Brand and Category Marketing initiatives and oversee the Social and Community Management team and be responsible for shaping the brand narrative and social presence.

Beyond the core Marketing team, you will also work closely Performance Marketing, Partnership Marketing, PR/Communications, Design/Creative, Product Marketing, Product, Distributed Commerce, and more to push brand strategy forward.

WHAT YOU WILL BE DOING
• Drive marketing strategy and brand positioning from insight through to execution
• Own the development of the brand playbook, brand architecture, brand voice/tone, and key value props
• Develop go-to-market brand plans in lockstep with other brand team and category marketing leads
• Ensure holistic consumer journeys across various owned and operated touchpoints, ensuring continuity across platforms
• Partner with the consumer insights team to help identify key consumer trends and new opportunities to better connect with our audience
• Lead voucher strategy and consumer loyalty program positioning and strategy
• Help identify whitespace opportunities - unlocking new channels, partners, media, and more
• Help own key external agency relationships
• Collaborate with other brand directors on influencer programming and strategy

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 10+ years' progressively responsible experience; ideally at a high growth brand or agency
• Highly organized and able to manage multiple high-profile projects at once
• Must be able to both think strategically and dig into the minutia of a creative campaign
• Understanding of the media mix and possess a keen eye for breakthrough creative
• Passionate about live events - extremely knowledgeable about sports and music, in particular
• Excellent verbal and written communication skills, including meeting facilitation and presentations
• Ability to lead a cross-functional team toward a vision through effective collaboration - and to drive the development and execution of marketing plans
• Ability to successfully navigate and manage across a broad organization
• Proven success in establishing and fostering strong relationships both internally and with outside partners and agencies
• Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment

YOU (BEHAVIORAL SKILLS)

The ideal candidate is a strategic, collaborative, and possessing a strong sense of urgency with a track record of success. Ability to think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details.
• Imaginative. Brave. Resilient
• Strong team management skills and cross functional collaboration
• Dynamic and inspirational; can maximize the talent of the team
• Enthusiastic, confident, and able to communicate at all levels
• Strong storytelling and creative skills
• Ability to work effectively as part of a team
• Excellent verbal and verbal communications skills
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

Jobcode: Reference SBJ-gkn4mk-3-16-76-43-42 in your application.