Senior Director Tour Marketing

Job Description

WHO ARE YOU?

A strategic leader with a passion for continuously elevating the client services we provide. You take pride in your relationships and ability to navigate complex situations. You are an innovator and passionate marketer, constantly seeking new avenues to connect with fans and clients. Passionate about entertainment and culture, driven to elevate our offerings and impact, not just be part of the conversation but lead it. If you embrace these creative qualities and love people as much as live events, this is the team for you.

THE POSITION

The Senior Director of Tour Marketing will be a critical part of the Comedy Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Talent Buyers/Tour Promoters to develop & execute innovative marketing tactics.

This person will provide best in class service and foster strong relationships with both our internal teams and external partners.

They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.

Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.

RESPONSIBILITIES
• Develop and execute marketing plans in conjunction with artist & project teams
• Manage onsale timelines in partnership with ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Develop social media campaigns and promotions to drive ticket sales, awareness and fan engagement.
• Coordinate the production of marketing assets including: audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices.
• Manage staff within comedy tour marketing department

QUALIFICATIONS
• 10+ years marketing experience in live entertainment or industry related field
• Proven track record of outstanding client relationships
• Deep understanding of the live entertainment business
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams.
• Work well in a team environment
• Ability to prioritize and meet deadlines while managing multiple projects
• Excellent organizational skills and attention to detail
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills and attention to detail
• Creativity skills and problem-solving aptitude
• Proactive work ethic
• Passionate about live experiences

EDUCATION & KNOWLEDGE DESIRED
• Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
• Strong Microsoft Office Suite, G-Suite skills, Box
• Ability to learn and efficiently use project management software/tools – Asana knowledge a plus
• Experience with digital asset management systems and workflows
• Experience managing marketing budgets & campaign planning

Jobcode: Reference SBJ-g61j18-3-19-56-45-42 in your application.