Paid Social Manager

Job Description

THE ROLE

We are seeking a Paid Social Manager to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. The role will set up and run Paid Social campaigns and manage direct report (s).

WHAT THIS ROLE WILL DO
• Achieve/exceed ROAS targets through campaign execution and optimizations
• Monitor pacing and track progress to goal for 30+ active campaigns at any given time
• Identify test and learn opportunities and develop business justifications
• Experience with multi-platform campaigns across Facebook, Snapchat, Twitter, and TikTok
• Contribute key learnings to internal and external stakeholder recaps and readouts
• Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams
• Think strategically across multiple types of campaigns

WHAT THIS PERSON WILL BRING
• 4+ years of digital marketing experience, with a focus on Paid Social, including Facebook
• Strong understanding of Facebook Business Manager and Facebook Marketing Partners
• Able to prioritize tasks across 30+ planned and active Paid Social campaigns at any given time
• Experience managing localized campaigns across multiple regions
• Comfortable with both brand awareness and direct response KPIs
• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
• Exceptional written & verbal skills with the capability of presenting key findings and learnings
• Bachelor's degree in marketing, business, economics, or related field
• Affinity for the music and live entertainment industry
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee's salary history will not be used in compensation decisions.

Jobcode: Reference SBJ-dyxnzp-3-23-92-53-42 in your application.