Media & Sponsorship Director, Brand Promotions

Job Description

THE JOB
We're seeking a highly organized, self-motivated, extremely detailed oriented Director to join our dynamic Media & Sponsorships Brand Promotions team. You will be responsible for team management; promotion strategy for national and global teams; promotional media planning; and management of select promotion activations, including planning, execution, and legal compliance of sponsored sweepstakes, instant wins, contests, gift with purchase, reward loyalty, and other promotional offers ensuring they meet business and client goals and adhere to industry and legal standards. The role requires someone who operates in a high-volume, fast-paced environment, who has a high standard for quality, an effective communicator and manager, and is comfortable managing several projects and team members simultaneously.
WHAT THIS ROLE WILL DO
• Create and implement comprehensive promotional sales and product strategies and processes that support business, client, and team objectives.
• Lead, mentor, and motivate the promotion management team, working closely with internal and external personnel to launch effective and legally compliant promotions.
• Set team goals and implement operational processes. Assist in new hire training.
• Collaborate with other departments to ensure alignment and consistency, including creative, legal, and digital requirements, that meet or exceed industry standards.
• Ensure all promotions comply with relevant country, federal, state, and local laws and regulations.
• Oversee monthly code product redemption reporting and financial reimbursement.
• Define project or product scopes, KPIs, timelines, legal/digital/creative requirements, and deliverables that support business and brand goals in collaboration with cross-functional teams.
• Direct management of select sponsored promotions and marketing projects each year to achieve strategic objectives. Project management includes creating timelines for deliverables and milestones, budget tracking, quality assurances, legal requirements, website/marketing/social copywriting, marketing metrics, stakeholder approvals, media optimization, analytics, fraud oversight, invoicing, project launches and maintenance, prize fulfillment, and recaps/case studies.
• Identify and manage project and team dependencies including conflict resolution, fan support solutions, fraud oversight, and contingency plans.
• Work with media teams to develop promotional media packages to drive engagement rates. Analyze promotion and marketing results to determine cost effectiveness of programs and advertising campaigns.
• Build, develop, and grow any business relationships vital to the success of the team, including year to year ideation and strategic sales planning.
• Website, marketing, and social copywriting and editing.
• Establish and maintain consistent and high-quality sales and project communication with all external and internal stakeholders via Asana, phone, email, Slack, Zoom/Teams, and/or in person meetings.
• Team project testing and quality assurance.
• Perform other job-related duties and priority projects as assigned by management.
WHAT THIS PERSON WILL BRING
• Bachelor's degree required.
• 5+ years' experience in consumer promotions, with a focus on team management, legal requirements, sales strategy, and supporting executive leadership.
• Ability to develop and execute effective promotional strategies based on business and client goals in North America and select global markets.
• Creative thinker with the ability to anticipate and capitalize on emerging trends in the promotional space, including adapting to updated legal requirements.
• Proficient in Microsoft Suite - specifically PowerPoint, Excel and Word; and Asana, Content Management Systems, and Google Analytics 4.
• Strong analytical skills to track overall team and project performance, identify trends, and make data-driven decisions.
• Ability to effectively prioritize and manage projects and team members in a high-volume, high-pressure environment is crucial.
• Flexibility to adapt to changing priorities, tight deadlines, and evolving project/team needs.
• Strong organizational, managerial, and teamwork skills with a positive and proactive attitude.
• Solution and team oriented while demonstrating the ability to work independently and adapt to changes in a rapid development environment.
• Copywriting skills necessary for creating clear and persuasive promotional content and editing. Key skills include effective storytelling, understanding target audiences, and the ability to adapt to different formats and platforms.
• Excellent written and verbal communication skills.
• A passion for music and live entertainment.
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

The expected compensation for this position is: $145-160K
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-k2bxe4-216-73-216-86-42 in your application.