Marketing Campaign Specialist

Job Description

WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you're in luck! We are looking
for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this
you? Read on...

THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of branded shows and festivals. This position will report to the Director of Festivals and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.
RESPONSIBILITIES
• Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals;
leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly
communicates key marketing information and targets to internal and external partners
• Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively,
efficiently, and accurately
• Lead internal & external meetings as the main speaker conveying objectives & solutions
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt
marketing plans based on insights from this data
• Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for
your assigned brands and projects, sharing actionable insights with the team
• Ensure fluid and accurate communication across all relevant project stakeholders
• Manage third party marketing campaigns for your assigned projects
• Recommend process improvement initiatives pertaining to the overall marketing workflow
• Report on key statistics around audience growth and engagement
• Work closely with in-house design and new media (video and moving image) teams to develop marketing
campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
• Manage execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands' portfolios
• Obtain relevant approvals for marketing and social media assets
QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different
teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed
WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates on site at our events
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to
meet deadlines and work events
Applicants for employment in the US must possess work authorization, which does not require sponsorship by
Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote
environments where everyone can be themselves, contribute fully, and thrive within our company and at our
events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy
new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over),
ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or
the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status,
domestic partner status, medical condition (including cancer and genetic characteristics), genetic information,
military and veteran status, political affiliation, national origin (including language use restrictions), citizenship,
race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or
breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other
basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the
Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and
consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac
will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified
individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable
accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its
commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith,
interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can
be made in response to a request for accommodations. Applicants are invited to identify reasonable
accommodations that can be made to assist them to perform the essential functions of the position they seek. Any
applicant who requires an accommodation in order to perform the essential functions of the job should contact a
Human Resources Representative to request the opportunity to participate in a timely interactive process.
Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

Hiring Salary Range: $70,000.00 - 85,000.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is
provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a
successful California applicant might be paid. It assumes that the successful candidate will be in California or
perform the position from California. Similar positions located outside of California will not necessarily receive the
same compensation. Insomniac takes into consideration a candidate's education, training, and experience, as well
as the position's work location, expected quality and quantity of work, required travel (if any), external market and
internal value, including seniority and merit systems, and internal pay alignment when determining the salary level
for potential new employees. In compliance with the California Law, a potential new employee's salary history will
not be used in compensation decisions.

Jobcode: Reference SBJ-yj8q43-216-73-216-46-42 in your application.