Director, Global Content Strategy & Production - B2B

Job Description

Director, Global Content Strategy & Production - B2B

Location: USA

Division: Enterprise Products & Services

Line Manager: VP - Global B2B Marketing & Sales Enablement

Contract Terms: Full-Time

THE TEAM

Ticketmaster's Global Enterprise Marketing group operates as the client voice of our company. Our mission is to develop compelling content and narratives that connect our product & services to global client experiences. We advocate for clients across the product life cycle, and drive product adoption and new business leads through our global B2B channels. This team serves as the glue between global product, sales, and B2B marketing teams around the world.

THE JOB

We are in search of a visionary and results-driven Director of Content Strategy & Production to lead our dynamic content team. This Content team is a specialized group within Global Enterprise Marketing that is responsible for developing and executing a cohesive content strategy on a worldwide scale. As the Director, you will play a pivotal role in shaping and executing our content strategy, ensuring alignment with business objectives, and delivering compelling, impactful content across various channels. This position offers a unique opportunity to drive brand awareness, engagement, and customer loyalty through strategic content initiatives.

WHAT YOU WILL BE DOING
• Create, maintain and deliver against our global enterprise content calendar.
• Oversee and produce various content types, such as blog posts, case studies, infographics, sizzle videos, and more.
• Work closely with the Marketing Operations team to analyze data and metrics related to content performance across channels, to establish regional marketing strategies and prioritize outputs.
• Partner with local markets to ensure collaborative efforts and defines the regional content strategies and prioritizes activations,
• Ensure the content strategy supports the brand's voice, messaging, and target audience.
• Identify gaps in the current content strategy in partnership with Marketing Ops and implement data-driven recommendations for improvement.
• Collaborate with Product Marketing teams to create product-specific content, including but not limited to product descriptions, demos, feature highlights, and use cases.
• Stay current with industry trends and emerging content formats, technologies, and marketing strategies to keep the organization competitive.
• Overflows and manages agency driven projects.
• Manage a team of two, including a Content Producer and Designer, that support Enterprise Marketing in its entirety, from content, to webpages, sizzle reels and deck polishing.

WHAT THIS PERSON WILL BRING
• 10+ years of proven experience developing and executing successful content strategies.
• Strong leadership and team management skills
• Natural storyteller with excellent communication and collaboration skills
• Strategic thinker with a data-driven and results-oriented approach
• Create and thinks outside of the box when determining content strategy

YOU (BEHAVIORAL SKILLS)
• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
• Puts your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and has a strong sense of client needs.
• Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.
• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver, brings fun, optimism, and togetherness each day.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

Jobcode: Reference SBJ-g4757q-216-73-216-107-42 in your application.