Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Reports to: Associate Director, Digital Marketing and Strategy

Description:

This position reports to the Associate Director of Digital Marketing and Strategy and serves as a key member of the Roc Nation Digital Music Team servicing Equity Distribution, maintaining its socials and general team support. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, facilitating requests between partners, managers and artists & maintaining artist web and social platforms. The Digital Marketing Specialist will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:
• Community Management: Lead overall strategy and execution of EQ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas
• Content Development & Marketing: Develop and execute digital marketing and​ content distribution strategies for EQ. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content​.
• Site and Social Development / Management: Support and manage EQ site builds and launches; maintain and update the EQ site, social media profiles & EQ properties and oversee SEO for site.
• Reporting and Analysis: Liaison with the Data team to compile and distribute regular​ reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Team Support: Includes general administrative duties including but not limited to​ maintaining team calendar, managing client database, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager

Qualifications:
• Strong oral/written communication skills
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• 2-4 years experience managing the use of and/or relationships with social platforms
• Ability to research, conduct successful outreach & manage an on-going social influencer database
• Extensive knowledge of and passion for the music market
• Experience growing the following and engagement for a brand's social media accounts
• Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• The drive to take initiative, work independently and be accountable while also working as

a team player who is collaborative, positive and flexible
• Bachelor's degree in a related field preferred
• Experience running reports and exporting data from Google Analytics, email service

providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

Jobcode: Reference SBJ-d97wpm-18-188-108-54-42 in your application.