Product Manager, Go-To-Market

Job Description

THE JOB

The Go-To-Market Product Manager will work closely with our Experience Marketing teams to drive alignment on our larger project marketing strategies. These projects range from new venue openings to integrated marketing projects that impact hundreds of team members and millions of fans annually. This role will be a critical partner to Marketing, Communications, Food & Beverage, Premium, Fan & Artist Hospitality, Ticketing, and other departments as needed throughout the organization as we work across projects to set our local teams up for long term success.

WHAT THIS ROLE WILL DO
• Collaborate across multiple stakeholders and develop go-to-market roadmap for our marketing orgs
• Ensure product rollouts are streamlined and executed smoothly
• Communicate with General Managers, Food & Beverage, Sponsorship, Marketing, Talent, and other necessary team leads to understand project creative needs
• Create & implement solutions in getting our products out the door
• Oversee asset development between creative agencies and internal stakeholders
• Ensure local teams have what they need to develop and communicate rollout strategies
• Manage scalable marketing programs, created centrally, to be executed locally
• Partner with various agencies with strategic briefs, design, copy, website content, social content, media buying, and others as needed based on the initiative.
• Research, analyze, and monitor social, financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

WHAT THIS PERSON WILL BRING
• Ability to establish effective working relationships across the organization with leadership, peers and working teams.
• Ability to travel to Live Nation venues around the country to learn and observe brand implementation.
• Highly organized and ability to balance multiple priorities at once.

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-gxebo4-3-134-118-95-42 in your application.