Full Time Job

Coordinator - Marketing Operations, North America

Live Nation

West Hollywood, CA 06-15-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Coordinator - Marketing Operations, North America will report directly to the Director - B2B Marketing, North America. The role will collaborate directly with the Global Product Marketing, Sales Enablement, and Communications teams, among others.


The Coordinator – Marketing Operations, North America will be responsible for helping engage Ticketmaster's robust and diverse North American client base. This role will be responsible for managing campaign execution and day-to-day marketing automation tasks. Working with the Director - B2B Marketing, North America, and other B2B marketing team members, this position will aim to improve the marketing and sales activities at all funnel stages.

• Own the day-to-day execution and implementation of client emails and user journeys
• Develop, lead and execute email strategies and ensure alignment to OKRs
• Be knowledgeable about the data supporting automated campaign execution and reporting, pursuing insights for continuous improvement based on testing, data, and analysis
• Drive data-driven audience selection, targeting, and segmentation strategies in partnership with key internal stakeholders
• Own organic list growth initiatives, develop KPIs, test-and-learn strategies, and lead gen campaigns
• Work with the B2B Marketing team to execute digital content (webinars, emails, landing pages, etc.)
• Troubleshoot and test campaigns, workflows, data issues, and other key B2B marketing ops functions
• Recommend and implement campaign testing approaches to determine the best plan of action including A/B testing and multivariate testing
• Stay informed of industry changes and apply them to actionable recommendations

• 2-3 years of experience in a cross-functional marketing environment required; B2B marketing experience preferred
• Bachelor's degree in Marketing, Marketing Communications, or a related field preferred working knowledge of HTML / CSS
• Working knowledge of Adobe Creative Suite
• Experience with inbound marketing software (i.e. Pardot) and customer relationship management systems (i.e. Salesforce)
• Experience with conferencing software (i.e. Go to Webinar)
• Experience with website retargeting, pay-per-click search and display advertising, and social media advertising (LinkedIn) a bonus
• Strong project management and organizational skills to manage deadlines for ongoing and new campaigns

• Ability to work efficiently and maintain positivity under pressure, short deadlines, and demanding, often competing requirements
• Ability to collaborate cross-functionally
• Curiosity for new frontiers
• Desire to lead by example
• Commitment to supporting the team and organization
• Hands-on, goals-oriented, solutions-oriented, and team-oriented approach


We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

- We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.


We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to making reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

#LI-KB1 #LI-Hybrid #LI-Remote

Jobcode: Reference SBJ-g467yv-3-238-24-209-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.