VP, Digital Marketing

Job Description

Summary of Position

Lionsgate has an immediate opening for a Vice President, Digital Marketing. This role is responsible for developing and executing strategic digital marketing initiatives to promote movies across various online channels. The Vice President, Digital Marketing will collaborate with cross-functional teams, manage digital marketing budgets, and leverage expertise to drive audience engagement, expand brand awareness, and maximize revenue opportunities.

Responsibilities
• Lead and mentor a high-performing digital marketing team, fostering an environment that encourages innovation, collaboration, and positivity

• Develop and implement digital marketing campaign strategies throughout the multiple stages of a film's lifecycle, ensuring strategies remain aligned with the studio's overall marketing and business objectives

• Oversee all digital tactics and activations, including social content, talent integrations, media creative and strategic partnerships

• Effectively manage cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaign

• Create innovative, first-to-market programs that maximize ROI and earned media potential

• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency

Qualifications and Skills
• Experience and confidence presenting and communicating to filmmakers, talent, and studio executives

• Deep understanding of the digital landscape including creative, social media, digital partners, influencers and emerging technology

• Proven leadership in the entertainment industry

• Minimum 8 years marketing experience, 5 years digital marketing experience

• Bachelor's Degree in relevant field

Nice to Haves
• Studio Experience

Compensation

$150,000 - $170,000

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rj7o6b-18-205-26-39-42 in your application.